Welcome to the Construction Marketing Association (CMA), a professional association focused on a broad range of marketing and career resources for executives and managers in the construction category. While there are many broad-based marketing associations and networking groups, no other association provides focused marketing training and information tailored to the nuances of marketing construction brands, products and services, or marketing to construction-related targets.
Founded in the height of the recession in 2009, CMA addresses the need for more effective, results-oriented marketing to ensure success in the cyclical construction industry. More importantly, the rules of marketing have changed dramatically in just the last few years, so marketers must learn and embrace new strategies and tactics, or risk obsolescence.
Today, the Construction Marketing Association is growing both marketing and career resources. Marketing Resources include a complimentary Marketing Databank with Research Studies, Whitepapers, Lists, and Articles. The CMA Resource Directory lists top sources and service providers for a broad range of relevant and specialized services.
Marketing Jobs, training and related professional resources are available via the CMA Career Center, and the Certified Construction Marketing Professional (CCMP) program.
CMA underwrites all training and education programs by providing complete marketing services, both digital and traditional, to construction brands of all types and sizes. Construction firms, building product manufacturers, service firms, DIY retail brands and others can now partner with the experts at the Construction Marketing Association for all types of marketing, from strategy and planning, to branding and publicity. Websites, content, social media, email, events, new product launches, lead generation, retail line reviews, and more. CMA has provided award-winning marketing to top international brands, and startups alike.
Who Should Participate in CMA?
Marketing managers, product managers
CMOs, Marketing VPs, Marketing Directors
Presidents, CEOs of construction-related companies
Communications, advertising, and webmaster staff
National accounts, business development, sales staff involved in marketing
Marketing agencies, consultants to the construction category
Publishers, media reps, editors in the construction category
Manufacturers, Builders, Developers, Contractors, AE Firms, Hardware Retailers, Distributors, Service firms and more!
Construction Lead Generation Guide Announced
The most popular guide and whitepaper from the Construction Marketing Association has been updated and is available for free download.
Social Media Summit 2019
A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA).
Content Marketing Best Practices
The Content Marketing Best Practices Webcast will deep-dive into the hottest topic in marketing with examples, tips, and new ideas. Featuring panelist Paul Deffenbaugh.
About the Chairman
Construction Marketing Association (CMA) Founder and Chairman Neil M. Brown has been CEO of numerous marketing consulting and digital agencies for the past 20 years, managing some of the biggest brands in the construction sector. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Brown has published in Marketing News, AdAge, AdWeek, Construction Business Owner, the award-winning Construction Marketing Blog, and many other others. In 2011 he published the book, Tools of the Trade: Modern Marketing for Construction Brands. In 2014, he authored Breakthrough Branding: Brand Naming Tips & Trade Secrets. Neil earned an MBA from Northern Illinois University, and a BS-Marketing Cum Laude from Southern Illinois University, and is a Certified Construction Marketing Professional (CCMP).
CMA National Board of Directors
Our Board of Directors is comprised of some of the top thought leaders in both construction, marketing and content fields.
Robert Bosch Power Tool Corp.
Editor, Metal Architecture
Managing Director, Business Marketing Institute (BMI)