CMA – Privacy Policy

The following Construction Marketing Association (CMA) Privacy Policy apply to the CMA website located at The policy describes what you can access and how you can use our website, information, and materials. We are committed to protecting your privacy. The Privacy Policy explains how we gather and use the information that we collect from you. 


Terms of Use
We may change these policies from time to time by updating this page. Your continued use of this site after we post any revised policy means that you accept our revised policy.

The Company

The Construction Marketing Association (CMA) is a DBA OF RB Communications, Inc., an Illinois Corporation,  with its principal offices at 1220 Iroquois Avenue, Suite 210, Naperville, IL 60563; telephone 630-868-5061. 

Ownership, License, Use 
This website is owned and operated by CMA. CMA owns all CMA, CONSTRUCTION MARKETING ASSOCIATION, Construction Marketing Institute and Construction Marketing Advisors, and various other CMA trade names, trademarks, and service marks and reserves all rights to such marks. This website and all materials appearing on it are protected by copyright and may not be used without our prior written permission. Any other trademarks or copyrighted materials appearing on the website are the property of their respective owners and may not be used without permission. 

You may access and use the materials and information on our website as it appears there for your own personal use, educational advancement, or professional development. Any materials that you download for your own use must maintain all copyright or other notices. Except as we expressly permit, redistribution, retransmission, commercial exploitation, linking, or other uses are strictly prohibited. 

You shall not copy or edit the materials, or integrate them into any other media. You shall not claim ownership or authorship, or otherwise use the materials except as we expressly permit. You shall not hack into our website, or otherwise gain unauthorized access to or make improper use of our content or website.

No Representations or Warranties
We provide you access to the information and materials on our site “AS IS” basis without any representations or warranties. CMA EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. We reserve the right to amend or withdraw our information, materials, and services at any time without notice. We are not responsible or liable for any interruption or discontinuation of the website. We also have the right to terminate your access to all or part of our website without notice. While we offer a wide variety of useful information, materials, and services, we make no promises about the content, your ability to secure a position, or advance in your career. By using this site, you confirm that you have not relied on any of its content. 

Exclusion of Liability
CMA shall not be liable for any damages, including special, incidental or consequential damages, or lost profits that are in anyway related to the distribution, use, or inability to use the information or materials on this website, even if we have been advised of the possibility of such damages. In all events, our total liability is limited to the amount, if any, that you actually paid us for accessing this website. 

Third Party Links
We occasionally link to third party sites. This is to provide you with additional information but does not mean that we endorse or are otherwise affiliated with such websites. We have no responsibility for the content or activities on those sites. 

Your Responsibility
You are responsible for complying with the laws of the jurisdiction wherever you are located, and you agree that you will not access or use this site, its information, or materials in violation of such laws. 

We may revise these terms at any time without notice. By continuing to access and use this site, you consent to these policies. Your obligations may not be sub-licensed or assigned without our prior permission. These policies constitute the entire agreement between us governing your access and use of our site and its information and material. If any provision of these policies is unenforceable, it shall be modified to provide CMA with the greatest protection possible. Your obligations to respect our intellectual property (trademarks, copyrights, website content) continue even after you stop using the site or our materials. These policies are governed by the laws of Illinois, and any dispute between us shall be brought in the state or federal courts located in Chicago, Illinois. You consent to the exclusive jurisdiction and venue of those courts. If you have violated or threatened to violate these policies, we may seek injunctive or other appropriate relief against you; this is in addition to any claims for damages that we may have. You agree to pay all of our costs of enforcement, including reasonable attorney fees. 

Privacy Policy
CMA is committed to protecting your personal information. 

What We Collect
When you register with us, we collect selected limited information. First, the site collects contact information such as your name, e-mail address, mailing address, and phone and fax numbers. Second, the site collects information about the type of work you do (i.e. advertising, marketing research, student, etc.) and your marketing responsibilities. 

How We Use the Information
We use your information to provide you with a better experience at our site. 

Access Privileges
We use information collected during registration to verify that you have the rights to access CMA-member only content, and that you qualify for various CMA-member discounts and promotions. 

Site navigation
In order to guide you to relevant content on the site, the personal information from site registration is used to build a Personal Home Page. For example, a market researcher’s Personal Home Page includes links to market research Best Practice papers, articles, and other such resources. 

Use of IP Address
We may use your IP address to help diagnose problems with our server, and to administer our website. 

Site Monitoring & Maintenance
We use your registration information to measure the user traffic of various sections of the site. This information is used on an aggregate level only, and the site does not record the specific content viewed by any individual user. 

We operate a Career Center that enables you to store your resume in our database. When you create a resume, you have the option of making the resume searchable or non-searchable and confidential or non-confidential. Not allowing your resume to be searchable means that you can use it to apply for a job online, but employers and recruiters will not have access to search it through our resume database product. If you choose to make your resume searchable, then all employers and recruiters who pay for access to our resume database product will have access to your resume. In addition to making your resume searchable or non-searchable, you may designate specific information contained within your resume as confidential. Such confidential information will not be shared with employers and recruiters who search the resume database or to whom you deliver your resume. 

We use our best efforts to grant access to the resume database only to paying employers, recruiters, hiring managers, and human resource professionals, but cannot guarantee that other parties will not, without our consent, gain access to this database. You may remove your resume from our searchable database at any time. However, employers and recruiters who have paid for access to the database, and other parties who have otherwise gained access to the database, may have retained a copy of your resume in their own files or databases. We are not responsible for the retention, use, or privacy of resumes in these instances, or for the use or privacy of resumes by any of such parties while resumes are in the database. 

We offer a wide variety of products and services which may be offered either directly, through an affiliate acting on our behalf, or by third parties to whom we have established links from our website to make their products and services available to you. 

E-Commerce Transactions
When you place an order online with us, your personal details and credit card information are scrambled using industry-standard SSL (Secure Sockets Layer) encryption technology before being sent over the Internet. Although we cannot guarantee encryption or the privacy of your personal details and credit card information, SSL makes it very difficult for your information to be stolen or intercepted while being transferred. Credit card transactions are maintained by VeriSign. All information sent to VeriSign is compliant with Payment Card Industry (PCI) data security standards, which will protect it against disclosure to third parties. When we receive your order, it is kept encrypted until VeriSign is ready to process it. For further information about VeriSign’s privacy and security practices, 

CMA Memberships & Registration at CMA Conferences
Credit card transactions made with us (which include membership applications and conference registrations) are encrypted via VeriSign SSL certificate. All credit card information we retain is compliant with Payment Card Industry (PCI) data security standards, and does not leave our network. The transactions are handled in-house on a PC Charge Payment Server with SSL encryption. 

User Convenience/Affiliate Partners
Our website includes links to selected Affiliate Partners. In some circumstances, we will forward to our affiliates information to pre-register our users on the affiliate’s site. This is done to reduce the number of clicks for users, or to qualify users for various promotional benefits (discounts, etc.). 

Affiliate Partners Sites/Trusted Service Providers
Affiliate Partners are responsible for their own policies and procedures during e-commerce transactions. Review the Affiliate Partners’ policies regarding e-commerce transactions on any Affiliate Partner’s site. We are not responsible for products and services transactions that are conducted at any third party websites. 

We may also employ other companies and individuals to perform certain functions on our behalf. Examples of such services include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance (including direct and targeted marketing), processing credit card payments, and providing customer service. These Trusted Service Providers have access to selected personal information needed to perform their functions, but may not use it for other purposes. In certain circumstances, we may share your customer information with Trusted Service Providers that need access to your information to provide operational or other support services. We also may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. 

Your personal information collected during site registration will not be sold to third parties for e-mail marketing or telemarketing campaigns. 

Advertisers on our website, which may include traditional banner-style ads, listings in directories, or advertisements in the newsletter, are responsible for their own policies and procedures during e-commerce transactions. We recommend that you review the advertiser’s policy regarding e-commerce transactions on such advertiser sites. We are not responsible for products and services transactions that are conducted at advertiser websites. 

Use of Cookies
When you view our website we might store some information on your computer. This information will be in the form of a “cookie” or similar file. Cookies are small pieces of information, collected by a web browser and stored on your hard drive, not on our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. Rather, they help you navigate a website more easily. 

We use cookies to enhance your experience in using our website, display registered user names on their Personal Home Page, confirm users’ access rights to certain “access restricted” areas of the site, display their content preferences, and improve search functionality. We also use cookies to track visitor traffic by visitor type (aggregated, not individual) for the purpose of understanding what content users find most valuable. 

Because we use cookies, we can deliver faster service, consistent, updated results, and a more personalized site experience. You have the option of setting your browser to reject cookies. However, doing this will hinder performance and negatively impact your experience on our site. 

Public Forum
This website may make public chat rooms, forums, message boards, and/or news groups available to you from time to time. We may impose separate terms of use regarding content and activity at such public areas. Further, we may monitor and/or edit posts to those areas. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding whether to disclose any personal information. 

This website has industry standard security measures in place to protect the loss, misuse, and alteration of the information under our control. While there is no such thing as “perfect security” on the Internet, we will take reasonable steps to insure the safety of your personal information. 

E-Mail Communications from the Construction Marketing Association
We offer educational programs and events that may be of use to individual marketers to develop new skills or advance their careers. Information from registration is used to determine whom to contact, typically via e-mail, with an invitation to participate. 

For our email communications, CMA members, registered users of and other CMA customers may opt out at any time by using the “Unsubscribe” mechanism within the e-mail, which allows email recipients to manage their subscription preferences regarding CMA e-newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product, service, or membership benefit updates, and responses to direct requests. 

Additionally, CMA members and website registered users may opt out of receiving e-mail communications or change their preferences via the Subscription Center accessible from “My Profile” located on the CMA website, 

E-newsletter subscription preferences are displayed within the CMA member’s or site registrant’s profile located on Upon log-in to the website, members and registrants may view their e-newsletter preferences by clicking the My Profile link, followed by the View link within the Subscriptions area of their profile. Other e-mail communication preferences can be updated within the Professional Information area of the Profile. 

Changes to subscription preferences will be updated immediately, but it may take up to 14 days for the changes to be active, during which time CMA members, site registrants, and customers may still receive emails.

Links to Other Websites
This Website contains links to other websites. The CMA is not responsible for the privacy practices or the content of such websites. If you want to know the privacy policies of the other websites, please refer to the organization sponsoring such website. 

By registering on the site or registering for an CMA online event, you expressly consent to our collection and use of personally identifiable information according to this Privacy Policy. We or our designated site partners may use the information to send you information and services that we think will be useful to you. 

Opting Out of Receiving Communications
We allow you to correct or update your online information. Unfortunately, to the extent that such information is also stored in other databases, we cannot always ensure that such corrections or deletions will reach the other databases. We will use all reasonable efforts to ensure that your information is removed from or corrected in our records. 

How to Contact Us
You can contact us by using the Contact Us form or send a letter to the mailing address listed below. Please include your contact information and a detailed description of your request or privacy concern. 

The Construction Marketing Association (CMA) is a DBA of RB Communications, Inc., an Illinois Corporation with its principal offices at 1220 Iroquois Avenue, Suite 210, Naperville, IL 60563; telephone 630-868-5061.

Last updated: July 2019