Construction Equipment Marketing Guide Now Available

Chicago, IL—October 23, 2019—A Construction Equipment Marketing Guide is now available from the Construction Marketing Association (CMA). The free guide includes a 10-Step Construction Equipment Marketing Checklist with corresponding marketing best practice details. Download the Construction Equipment Marketing Guide here.

In addition, the Construction Equipment Marketing Guide details four (4) aspects of construction equipment purchasing, and three (3) construction equipment marketing considerations. A construction equipment infographic is provided, along with some relevant resources.

“The Construction Equipment Marketing Guide focuses on one of the largest and most important categories in the construction industry, equipment”, states CMA Chairman Neil M. Brown. “Our insights into construction equipment marketing are based on 20+ years of experience with some of the top equipment brands in the world.”

The Construction Marketing Association Resources Directory and Blog provide additional, related resources including a preview of the book, Tools of the Trade: Modern Marketing for Construction Brands.

To Download the free Construction Equipment Marketing Guide, link to:

https://www.constructionmarketingassociation.org/resources/construction-equipment-marketing-guide/