Marketing to Home Improvement Retailers

Home improvement retailers are a specialized marketing channel for many types of construction and remodeling products including building materials and supplies, lawn and garden, lighting and plumbing, construction tools and equipment, and more. This whitepaper provides a snapshot or basic statistics on the retail home improvement industry, along with the results of a survey on home improvement retail marketing practices conducted by the Construction Marketing Association. In addition, three important aspects of home improvement marketing will be considered: merchandising, packaging and retail line reviews. Download now to learn more: