Lead Generation Best Practices for Construction

With both commercial and residential construction down by 50% in many markets from pre-recession highs, sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers.

So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market.

Download now to learn more: