New Product Launch

Successful new product launch requires marketing excellence. From branding to all aspects of digital, sales and dealer communications, and more.

CMA has launched hundreds of new products and companies. With high new product failure rates, tap CMA multi-discipline expertise to ensure success. Specific New Product Launch services include:

  • Brand naming and brand identity
  • Market research and testing
  • Brochures, catalogs and launch kits
  • Advertising and Publicity
  • Packaging and merchandising
  • Retail Line Reviews
  • Channel/Dealer marketing and communications

Click the New Product Launch images below to enlarge. Or click here to view the complete CMA Portfolio. 

Ready for cutting edge construction marketing?