Tools of the Trade: Modern Marketing for Construction Brands
By Construction Marketing Association (CMA) Chairman Neil M. Brown
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing
Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in
the construction industry. The book also serves as the study guide for the
CMA's Certified Construction Marketing Professional (CCMP) program.
Special CMA Website Price: $79 (including ground shipping)
Note: credit card statement will list RB Communications Inc., CMA's parent company.