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The Construction Marketing Association offers a FREE Best Practices Webcast Series covering marketing's hottest topics!  In addition, local chapters and special interest groups offer additional training and networking events. Following are scheduled events, followed by previous or archived events.

CMA members can access content from all archived events free of charge. Non-members can download archive events and related content (links below) for a modest fee.

Interested in being a panelist? Email HeatherH@ConstructionMarketingAssociation.org.

 

Upcoming Events

September 2014 Webcast: Social Media Summit - Construction, Thursday, September 25, 2014, 1 PM CST. Join BOSCH Marketing DIrector and CMA board member, Kevin Enke, and CMA Chairman Neil Brown (other panelists to be announced for social media tips for construction and case studies. Results of a national survey will be presented. Take survey here. To register, click here.


Events Archive & Download Center

Webcast: Improving RFP Effectiveness, Tuesday, April 8, 2014, 1 PM CST. Free webcast to CMA members and non-members. The lifeblood of Architectural, Engineering and Construction (AEC) firms are request for proposals (RFPs). So what are best practices? How can you improve RFPs for higher close rates?  Join panelists Deborah J. Hodges of the Construction Writers Association, Gorguin Shaikoli of Turner Construction, and CMA Chairman Neil Brown to discuss this critical part of your marketing program, along with several case study examples. DOWNLOAD the presentation deck Construction RFQ/RFP Effectiveness & Best Practices. Download the survey report (check back 4/10/14).

Webcast: Construction Marketing Outlook, Thursday, January 16, 2014, 1 PM CST. Free webcast to CMA members and non-members. Join CMA Chairman Neil Brown to share results of a national survey on marketing plans and priorities for the new year. What tactics are most and least effective?  Brown will share a case study example of a marketing makeover for a building products brand.DOWNLOAD the presentation deck Construction Marketing Outlook 2014

Webcast: Social Media Summit, Thursday, October 17, 2013. Join CATERPILLAR social media manager and CMA member Brian Stokoe, and Carrie Halle of Sloan Plumbing and Knaack/Weather Guard, CMA Chairman Neil Brown and other panelists to be announced, for social media tips for construction and case studies. Results of a national survey will be presented. DOWNLOAD the presentation deck Social Media Summit - Construction.

Webcast: CMA STAR Awards: Previews and Tips, Thursday July 18, 2013. CMA Chairman Neil M. Brown will preview the upcoming (September) Marketing STAR Awards with a walk-through of how to apply and WIN! He will share examples of past winners, and recommendations for winning in 2013. . DOWNLOAD the presentation deck CMA STAR Awards: Previews and Tips.

Webcast: Advertising Best Practices For Construction, Thursday April 18, 2013. CMA Chairman Neil M. Brown shares examples and case studies of print and digital advertising, along with media planning and buying tips. CMA STAR Award Winners also reviewed. DOWNLOAD the presentation deck Advertising Best Practices For Construction..

Webcast: Inbound Marketing Strategies for Construction, Thursday January 24, 2013. Hubspot's Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown present inbound marketing processes and techniques with an emphasis on lead generation, along with results of a national survey on inbound marketing practices in construction. DOWNLOAD presentation deck with survey results Inbound Marketing Strategies for Construction.

Webcast: Marketing Planning, Budgeting & Strategies, Tuesday November 13, 2012. CMA Chairman Neil M. Brown shares marketing planning tips and templates, the results of the marketing outlook/planning/budgeting survey, and breakthrough strategies to make 2013 a banner year for brands in the construction category. DOWNLOAD the presentation deck Breakthrough Marketing Plans Webcast. DOWNLOAD the presentation deck 2013 Marketing/Planning/Budgeting Outlook

Webcast:  Social Media Summit-Construction, Tuesday September 18, 2012. CMA member and CATERPILLAR social media strategist Brian Stokoe, MWV's Heather Dolan and CMA Chairman Neil M. Brown will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. DOWNLOAD the complete presentation deck: Social Media Summit-Construction

Webcast: Trade Show and Event Strategies, Tuesday July 17, 2012. Panelist Bill Taylor of McGraw-Hill Construction and Construction Marketing Association Chairman Neil M. Brown share experiences and best practices for live tradeshow events, virtual events including webcasts, and networking events. DOWNLOAD the complete presentation deck on Trade Show and Event Strategies. DOWNLOAD the Trade Show Marketing Best Practices Checklist. DOWNLOAD the List of Top Construction Trade Show Events.

Webcast:  Practical Marketing for Construction Brands, Tuesday May 15, 2012 . Construction Marketing Association Chairman Neil M. Brown and CMA member Carrie Halle, Marketing Planning and Product Strategy Manager for SLOAN Valve Company share insights into such practical marketing considerations as Hiring Marketing Talent, Selecting Marketing Partners, and Marketing and Sales Teamwork. DOWNLOAD the complete presentation deck on Practical Marketing for Construction Brands.

Webcast: Strategic Marketing for Construction Brands, Thursday March 15, 2012 Construction Marketing Association Chairman Neil M. Brown will share how to undertake competitive positioning, market segmentation and more. DOWNLOAD the complete presentation deck on Strategic Marketing for Construction Brands.

Webcast:  Construction Marketing Book Preview, Tuesday January 17, 2012 .  Preview Construction Marketing Association Chairman Neil M. Brown's new book:  Tools of the Trade: Modern Marketing for Construction Brands. The ground-breaking book is also the study guide for the CMA Certified Construction Marketing Professional (CCMP) Program. DOWNLOAD the complete presentation deck on the Construction Marketing Book Preview. You can also order the book, Tools of the Trade: Modern Marketing for Construction Brands.

Webcast: SEO and PPC Best Practices, Thursday November 17, 2011 Search engine optimization (SEO) determines how your website ranks organically with search engines. Pay-per-click (PPC) is paid search that can drive leads. Learn tips and strategies from Google's Jo Broussard, account executive for Google Construction Markets, and CMA's expert Derrick Manor. CMA Chairman Neil Brown will share the results of a polling survey. DOWNLOAD the complete presentation deck: SEO and PPC Best Practices.

Webcast: YouTube and Video Best Practices, Tuesday October 18, 2011 .  Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from Brian Stokoe. CMA Social Media Manager Brian Reuhl will share basic and advanced features. DOWNLOAD the complete presentation deck: YouTube and Video Best Practices.

Webcast: A/E/C Marketing Best Practices, Thursday September 15, 2011 . Marketing architectural, engineering or construction services is very specialized. Deborah Hodges, Executive Director of the Construction Writers Association, former SMPS President, and BOVIS alum will share examples of how construction firms deploy marketing. Wendy McBay, Marketing Director from Reed Construction Data will identify how AEC firms can best use lead services for marketing and business development. And AEC veteran and consultant Hope Wilson will present how to market construction service s to the government. CMA Chairman Neil Brown will share results of a national survey on AEC marketing. DOWNLOAD the complete presentation deck: A/E/C Marketing Best Practices. DOWNLOAD the whitepaper: Lead Generation Best Practices for Construction. DOWNLOAD the whitepaper: Marketing Planning Best Practices for Construction.

Webcast: Retail Home Center Marketing Best Practices, Tuesday August 16, 2011 Learn how to market to The Home Depot, Lowe's, hardware co-ops and related home improvement retail channels. Topics include merchandising, packaging, promotions and line reviews. Panelists, including Kevin Enke, Bosch Power Tools and John Quinn of Safety Works will demonstrate examples. CMA Chairman Neil Brown shares results of a industry survey, along with several examples and resources. DOWNLOAD the complete presentation deck on Retail Home Center Marketing Best Practices. Or, download the whitepaper Marketing to Home Improvement Retailers.

Webcast: New Product Development and Launch - Construction, Thursday July 14, 2011Free webcast to members and non-members. New product development costs are stratospheric and failure rate is high. Learn the processes and systems to improve effectiveness. Panelists include Jeff Kotz, Product Marketing Manager for Weather Guard Div. Emerson Electric, and Debbie Miller Pierce, agency principal. Panelists will demonstrate case study examples and best practices. CMA Chairman Neil Brown shares results of a industry survey, along with a new product launch checklist. DOWNLOAD the complete presentation deck, New Product Development and Launch. You can also DOWNLOAD the New Product Launch Checklist.

Webcast: Advanced Branding Boot Camp, Wednesday June 15, 2011. CMA Chairman Neil M. Brown will share highlights of his book "Branding Best Practices" including naming strategy, logo and identity, sub-branding and results of an industry survey on branding Carla Johnson, Principal a Type A Communications will give examples of brand messaging in the construction industry. DOWNLOAD the complete presentation deck Advanced Branding Bootcamp.

Webcast: Killer Construction Content, Monday May 16, 2011. Content is king!  Construction editor extraordinaire Paul Deffenbaugh is back with CMA Chairman Neil M. Brown to share content strategy and planning approaches for blogs, white papers, social media, publicity and more. TO DOWNLOAD the complete presentation deck on Killer Construction Content.

 

Webcast: Market Research Best Practices - Construction, Friday April 15, 2011. Panel discussion with Alison Brown, Market Research Analyst for Kiewit Corporation, a (ENR) top 10 construction firm, and Jodie Ruana, New Product Research Analyst for Calculated Industries, a manufacturer of pro trade calculators and measuring devices. Webcast covers all types of market research including surveys, focus groups, secondary research, syndicated research and more. CMA Chairman Neil M. Brown will moderate and share the results of a recent survey on marketing research best practices. DOWNLOAD the complete presentation deck on Market Research Best Practices - Construction.

Webcast: Channel Promotion Best Practices - Construction, Tuesday March 15, 2011. Panelists include Kevin Enke, Marketing Director for Bosch Power Tool Accessorie, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. CMA Chairman, Neil. M Brown, will moderate. Panel will focus on real world examples of channel promotions, and identify channel promotion best practices. DOWNLOAD the complete presentation deck on Channel Promotion Best Practices.

Webcast: LinkedIn/Facebook/Twitter Best Practices - Construction, Tuesday February 15, 2011.CMA Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, some basics but mostly advanced, with real construction market examples for these important new media platforms. To DOWNLOAD the complete presentation deck on Linkedin, Facebook, Twitter Best Practices - Construction.

Webcast: Supercharge Your PR, Friday January 14, 2011. Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former editorial director of Reed Construction Group shares insights into effective PR strategy and tactics. CMA Chairman Neil Brown identifies PR distribution options, and how to integrate PR with social media for dramatic results. To DOWNLOAD the complete presentation deck on Supercharge Your PR. DOWNLOAD the White Paper: The Newest Rules of PR for Construction.

Webcast: Lead Generation Best Practices - Construction, December 15, 2010. Panel discussion identifies a broad range of lead information sources and shares practical aspects of managing lead generation programs. Panelists include Jesse Josephson, VP Marketing of the Construction Journal and Russ Hill, President of Ultimate Lead Systems. CMA Chairman Neil Brown will moderate and present many lead sources, along with the results of a recent (CMA) survey on lead generation. DOWNLOAD the complete presentation deck on Lead Generation Best Practices for Construction. Also, DOWNLOAD the White Paper Lead Generation Best Practices for Construction.

Webcast:  Measuring Marketing Results - Best Practices - Construction, November 15, 2010

Free webcast to members and non-members. CMA Chairman Neil Brown and Social Media Manager of The Chamberlain Group, Pavel Solyak, identify tips and techniques for Measuring Marketing Results in the construction category. The webcast will share three broad types of measures, with multiple individual tools, 1) traditional methods of measuring including research, 2) the use of internet-based measures, 3) along with new tools for social media monitoring.  DOWNLOAD the complete presentation deck, Measuring Marketing Results Best Practices for Construction. You can also DOWNLOAD the Measure Marketing Whitepaper.

Webcast: Marketing Planning Best Practices - Construction, October 15, 2010

Free webcast to members and non-members. CMA Chairman Neil Brown shares marketing plan types, budgeting techniques, a marketing planning checklist, along with 2010 Marketing Plan/Outlook survey results. To DOWNLOAD the complete presentation deck on Marketing Planning Best Practices - Construction. DOWNLOAD 2011 Marketing Outlook Survey Results. DOWNLOAD the White Paper: Marketing Planning Best Practices - Construction.

Webcast: Social Media Best Practices - Construction - Panel Discussion, September 15, 2010

Free webcast to members and non-members. Panelists include Kevin Espinosa - Caterpillar, Melissa York - USG, Carrie Halle - Knaack Div. Emerson Electric. Panel will discuss social media initiatives, how social media integrates with other internet programs, measuring results, and more!  To DOWNLOAD the complete presentation deck, Social Media Best Practices - Construction.

 

 
 
 
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