Programs and events for the Construction Marketing Association are kicking off. Our FREE Best Practices Webcast Series covers hot topics with lots of tips!  As chapters and special interest Groups get established, local events will be scheduled. Following are scheduled events.

Interested in being a panelist? Email HeatherH@ConstructionMarketingAssociation.org.

Upcoming Events

NEXT Webcast:  Strategic Marketing for Construction Brands, Thursday March 15, 2012, 1 pm CST.  Free webcast to members and non-members. Construction Marketing Association Chairman Neil M. Brown will share how to undertake competitive positioning, market segmentation and more. Register here.

May Webcast: Practical Marketing for Construction Brands, Tuesday May 15, 2012, 1 pm CST.  Free webcast to members and non-members. Construction Marketing Association Chairman Neil M. Brown share insights into such practical marketing considerations as Hiring Marketing Talent, Selecting Marketing Partners, and Marketing and Sales Teamwork. Other panelists to be announced. Registration information to be posted 3/1/12.

Events Archive

Webcast:  Construction Marketing Book Preview, Tuesday January 17, 2012, 1 pm CST.  Preview Construction Marketing Association Chairman Neil M. Brown's new book:  Tools of the Trade: Modern Marketing for Construction Brands. The ground-breaking book is also the study guide for the CMA Certified Construction Marketing Professional (CCMP) Program. To DOWNLOAD the complete presentation deck, link here. To order the book, link here.

Webcast: SEO and PPC Best Practices, Thursday November 17, 2011, 1 pm CST.  Search engine optimization (SEO) determines how your website ranks organically with search engines. Pay-per-click (PPC) is paid search that can drive leads. Learn tips and strategies from Google's Jo Broussard, account executive for Google Construction Markets, and CMA's expert Derrick Manor. CMA Chairman Neil Brown will share the results of a polling survey. To DOWNLOAD the complete presentation deck: SEO and PPC Best Practices, link here.

Webcast: YouTube and Video Best Practices, Tuesday October 18, 2011, 1 pm CST.  Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from Brian Stokoe. CMA Social Media Manager Brian Reuhl will share basic and advanced features. To DOWNLOAD the complete presentation deck: YouTube and Video Best Practices, link here.

Webcast: A/E/C Marketing Best Practices, Thursday September 15, 2011, 1 pm CST. Marketing architectural, engineering or construction services is very specialized. Deborah Hodges, Executive Director of the Construction Writers Association, former SMPS President, and BOVIS alum will share examples of how construction firms deploy marketing. Wendy McBay, Marketing Director from Reed Construction Data will identify how AEC firms can best use lead services for marketing and business development. And AEC veteran and consultant Hope Wilson will present how to market construction services to the government. CMA Chairman Neil Brown will share results of a national survey on AEC marketing. To DOWNLOAD the complete presentation deck: A/E/C Marketing Best Practices, link here. To DOWNLOAD the whitepaper: Lead Generation Best Practices for Construction, link here. To DOWNLOAD the whitepaper: Marketing Planning Best Practices for Construction, link here.

Webcast: Retail Home Center Marketing Best Practices, Tuesday August 16, 2011, 1 pm CST. Learn how to market to The Home Depot, Lowe's, hardware co-ops and related home improvement retail channels. Topics include merchandising, packaging, promotions and line reviews. Panelists, including Kevin Enke, Bosch Power Tools and John Quinn of Safety Works will demonstrate examples. CMA Chairman Neil Brown shares results of a industry survey, along with several examples and resources. To DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the whitepaper: Retail Line Review Tips, link here after 11/1. To DOWNLOAD the whitepaper: Retail Proprietary Brands Opportunities, link here after 11/1.

Webcast: New Product Development and Launch - Construction, Thursday July 14, 2011, 1 pm CST.  Free webcast to members and non-members. New product development costs are stratospheric and failure rate is high. Learn the processes and systems to improve effectiveness. Panelists include Jeff Kotz, Product Marketing Manager for Weather Guard Div. Emerson Electric, and Debbie Miller Pierce, agency principal. Panelists will demonstrate case study examples and best practices. CMA Chairman Neil Brown shares results of a industry survey, along with a new product launch checklist. TO DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the New Product Launch Checklist, link here.

Webcast: Advanced Branding Boot Camp, Wednesday June 15, 2011

Free webcast to members and non-members. CMA Chairman Neil M. Brown will share highlights of his book "Branding Best Practices" including naming strategy, logo and identity, sub-branding and results of an industry survey on branding Carla Johnson, Principal a Type A Communications will give examples of brand messaging in the construction industry. TO DOWNLOAD the complete presentation deck, link here.

Webcast: Killer Construction Content, Monday May 16, 2011

Free webcast to members and non-members. Content is king!  Construction editor extraordinaire Paul Deffenbaugh is back with CMA Chairman Neil M. Brown to share content strategy and planning approaches for blogs, white papers, social media, publicity and more. TO DOWNLOAD the complete presentation deck, link here.

Webcast: Market Research Best Practices - Construction, Friday April 15, 2011

Free webcast to members and non-members. Panel discussion with Alison Brown, Market Research Analyst for Kiewit Corporation, a (ENR) top 10 construction firm, and Jodie Ruana, New Product Research Analyst for Calculated Industries, a manufacturer of pro trade calculators and measuring devices. Webcast covers all types of market research including surveys, focus groups, secondary research, syndicated research and more. CMA Chairman Neil M. Brown will moderate and share the results of a recent survey on marketing research best practices. To DOWNLOAD the complete presentation deck, link here.

Webcast: Channel Promotion Best Practices - Construction, Tuesday March 15, 2011

Free webcast to members and non-members. Panelists will share examples of channel promotions that drive sales revenue including contests, events and more. CMA Chairman Neil Brown moderates. To DOWNLOAD the complete presentation deck, link here.

Webcast: LinkedIn/Facebook/Twitter Best Practices - Construction, Tuesday February 15, 2011

Free webcast to members and non-members. CMA Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, some basics but mostly advanced, with real construction market examples for these important new media platforms. To DOWNLOAD the complete presentation deck, link here.

Webcast: Supercharge Your PR, Friday January 14, 2011

Free webcast to members and non-members. Paul Deffenbaugh, Chief Content Officer of Deep Brook Media, and former editorial director of Reed Construction Group shares insights into effective PR strategy and tactics. CMA Chairman Neil Brown identifies PR distribution options, and how to integrate PR with social media for dramatic results. To DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the White Paper: The Newest Rules of PR for Construction, link here.

Webcast: Lead Generation Best Practices - Construction, December 15, 2010

Free webcast to members and non-members. Panel discussion identifies a broad range of lead information sources and shares practical aspects of managing lead generation programs. Panelists include Jesse Josephson, VP Marketing of the Construction Journal and Russ Hill, President of Ultimate Lead Systems. CMA Chairman Neil Brown will moderate and present many lead sources, along with the results of a recent (CMA) survey on lead generation. To DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the White Paper: Lead Generation Best Practices for Construction, link here.

Webcast:  Measuring Marketing Results - Best Practices - Construction, November 15, 2010

Free webcast to members and non-members. CMA Chairman Neil Brown and Social Media Manager of The Chamberlain Group, Pavel Solyak, identify tips and techniques for Measuring Marketing Results in the construction category. The webcast will share three broad types of measures, with multiple individual tools, 1) traditional methods of measuring including research, 2) the use of internet-based measures, 3) along with new tools for social media monitoring.  To DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the White Paper, How to Measure Construction Marketing Results: The Newest Rules, link here.

Webcast: Marketing Planning Best Practices - Construction, October 15, 2010

Free webcast to members and non-members. CMA Chairman Neil Brown shares marketing plan types, budgeting techniques, a marketing planning checklist, along with 2010 Marketing Plan/Outlook survey results. To DOWNLOAD the complete presentation deck, link here. To DOWNLOAD the 2011 Marketing Outlook Survey Results, link here. To DOWNLOAD the White Paper: Marketing Planning Best Practices - Construction, link here.

Webcast: Social Media Best Practices - Construction - Panel Discussion, September 15, 2010

Free webcast to members and non-members. Panelists include Kevin Espinosa - Caterpillar, Melissa York - USG, Carrie Halle - Knaack Div. Emerson Electric. Panel will discuss social media initiatives, how social media integrates with other internet programs, measuring results, and more!  To DOWNLOAD the complete presentation deck, click here.