Tag Archive

Become a Member of the Construction Marketing Association

Published on March 29, 2017 By Linsey Stonchus

If you’re interested in construction marketing, you’ll find no resource like the Construction Marketing Association. Our specialization in marketing for the A/E/C industry is seldom found elsewhere. Our informative blogs about all kinds of issues in the construction industry and relevant marketing advice are all free, but there are some important resources you can’t unlock [...]

How to Successfully Use Email Marketing to Drive Conversion

Published on March 17, 2017 By Linsey Stonchus

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you [...]

Don’t Underestimate the Importance of Mobile Marketing

Published on March 8, 2017 By Linsey Stonchus

Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite [...]

Upcoming ‘Blogging Best Practices’ Webcast

Published on February 24, 2017 By Linsey Stonchus

On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction). “Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman [...]

2017 Construction Marketing Outlook Survey Results

Published on February 8, 2017 By Linsey Stonchus

To better understand 2017′s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2017, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2017? 3. What Internet marketing [...]

2016 CMA STAR Awards – Winners Announced

Published on December 13, 2016 By Linsey Stonchus

The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com. The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes [...]

CMA STAR Awards Extended Deadline

Published on October 17, 2016 By Linsey Stonchus

The Construction Marketing Association is extending its original STAR Awards deadline an extra two weeks. The extended deadline is October 28, 2016. Showcase your construction marketing talent before it’s too late! A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, [...]

CMA STAR Awards Calling For Final Entries

Published on October 5, 2016 By Linsey Stonchus

The STAR Awards’ deadline is rapidly approaching. Final entries must be submitted by Friday, October 14th. A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a [...]

Top Takeaways From the 2016 Social Media Summit

Published on September 26, 2016 By Linsey Stonchus

On Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager [...]

Submit Your Entry to the Construction Marketing STAR™ Awards

Published on September 21, 2016 By Linsey Stonchus

The Construction Marketing Association is calling for entrants in this year’s annual Construction Marketing STAR™ awards. Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to [...]