To better understand 2017′s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2017, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2017? 3. What Internet marketing [...]
The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com. The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes [...]
The Construction Marketing Association is extending its original STAR Awards deadline an extra two weeks. The extended deadline is October 28, 2016. Showcase your construction marketing talent before it’s too late! A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, [...]
The STAR Awards’ deadline is rapidly approaching. Final entries must be submitted by Friday, October 14th. A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a [...]
On Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager [...]
The Construction Marketing Association is calling for entrants in this year’s annual Construction Marketing STAR™ awards. Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to [...]
The Construction Marketing Association is excited to be offering its Certified Construction Marketing Professional (CCMP) program. The program targets marketing professionals that are working or looking to work in the construction or AEC industries. What the CCMP offers: Advanced training: CMA will provide registrants with a comprehensive study guide/handbook to hone their construction marketing skills; [...]
Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide [...]
Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.
Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.