The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com. The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes [...]
The STAR Awards’ deadline is rapidly approaching. Final entries must be submitted by Friday, October 14th. A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a [...]
To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Are you implementing content marketing in your marketing program this year? 2. What types of content marketing are you employing this year? 3. What are your content marketing objectives? 4. [...]
Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.
In a recent interview with 24/7 Massachusetts Contractors Academy, CMA’s Chairman and Chief Marketing Officer, Neil M. Brown, gives expert advice on creating a marketing association for the construction industry.
We are so pleased to announce our 3rd year of the Construction Marketing STAR™ awards and the Construction Marketer of the Year™ Awards!
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or [...]
To further understand the use of inbound marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ Inbound Marketing? 2. If yes, what types of inbound marketing activities do you employ? 3. What types of content do you develop? 4. [...]
Improving the effectiveness of a new product launch is of critical importance to most companies and brands as new product development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving [...]