Recipe for a Sustainable Building

The New York City Housing Authority (NYCHA) has recently released new design guidelines to integrate NYCHA properties into a larger community and reduce their environmental impact.

The aim of the design guidelines is to take the four main functional areas of building regeneration, Site, Building Exteriors, Building Interiors and Mechanical Systems, and encourage all architects and engineers working on the NYCHA Buildings to work toward 3 main goals: the health & safety of residents; environmental impact; and achieving high-quality, cost-effective design & construction.

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2016 CMA STAR Awards – Winners Announced

2016 CMA STAR Award WinnerThe Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at:

The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. A new category, AGENCY OF THE YEAR recognizes the marketing agency with the most awards. Finally, BEST IN SHOW is bestowed on the winner of the most awards.

As CMA Chairman Neil M. Brown puts it: “Our sixth annual Construction Marketing STAR Awards experienced growing interest from many new segments of the construction and building products industry. 2016 winners demonstrated executional excellence coupled with marketing results. The digital marketing category was particularly competitive.”

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Remodeling Growth Forum

remodeling growth forum

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers.

Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

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5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your construction firm get more customers, but it will also get you the customers you want. Here are five marketing principles your firm should keep in mind:

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Technology Trends In Construction Improving Job Site Safety

A series of innovative ideas in construction have been used to bring a remarkable difference in the industry.There is no shortage of tech gadgets for commercial projects as there are a number on offer for various projects. More enticing are the low costs of the tools that lower the barrier for adopting these tech gadgets on site. As I mention on my website construction workers have one of the most dangerous jobs out there, and incorporating more technological gadgets can certainly help with worker safety where applicable.

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2017 CMA Sponsor Program Announced

The Construction Marketing Association (CMA) announces it’s 2017 Sponsor Program with expanded options and sponsor benefits that allow brands that target the construction industry to reach hundreds of thousands of decision makers each year.

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The Main Benefits of Using 3D Rendering

Architectural three dimension depictions involve the procedure of automatically transforming the multi-faceted paradigms into a two-dimensional form on a computer or a rendering device. The conclusive processes of creating the two-dimensional representation of a three-dimensional model. Full perspective rendering is akin to the production of photography or videos. There are a few distinct rendering approaches applied. The rendering strategies vary from the surreal wireframe construction using a polygon founded rendering to the state of the art procedures including ray tracing and scanline rendering. The three dimensions of rendering may require intervals from fractional seconds to days for the creating of a solitary image. The distinct methods are better adapted to a photo or real-time rendering.

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Posted in Construction by Lindsay. No Comments

Online Marketing Tactics for Restoration Businesses

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities are continuing endeavors.

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Avoid the Splash Mob: Knowing When You Need a Plumber

Do you know when you have a plumbing problem? It’s not always as cut-and-dry as a river of water flowing from a broken pipe into your basement or a toilet that’s backed up like the Beltway at rush hour. Sometimes, it’s dangerously easy to overlook some of the more subtle signs of plumbing damage. 

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CMA Announcing the 2017 Marketing Outlook – Construction Webcast and Survey

2017 Marketing Outlook“Our outlook webcasts and surveys are always popular as they help marketers identify trends and priorities in the coming year and beyond,” states CMA Chairman Neil M. Brown.

The Construction Marketing Association is hosting the annual 2017 Marketing Outlook webcast on Thursday, January 19, 2017 at 1 PM CST. The webcast will focus on marketing priorities and plans for 2017 in the AEC industry.

Additionally, a new brief and anonymous survey is now available to identify 2017 marketing priorities. Respondents will receive a complimentary copy of the survey report.

Be ahead of the pack and register for the free 2017 Marketing Outlook – Construction webcast now.

Participate in our 2017 Marketing Outlook Survey here.

Posted in Surveys Webcast by Linsey Stonchus. No Comments