2017 Construction Marketing Resolutions

2017 Construction Marketing ResolutionsAnother year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.

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Converting your business into a franchise: How this painter grew his business over 500% in 3 years.

In 2011 and at the age of 24, Tommy started his own door and window painting business. After almost 3 years in business with lower than expected yearly sales, he reached the decisive moment of re-structuring his business. Instead of going at it alone like he did when he first opened his business, this time around Tommy saw the value in franchising. In 2014, he converted his painting business into a Spray-Net franchise. The outcome? His average yearly sales of 115k grew over 500%.

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Posted in Uncategorized by Lindsay. No Comments

Five Important Environmental Considerations for Civil Engineers

Buildings have a big impact on climate change

Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions. This is true both for developed and developing regions of the world.

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Recipe for a Sustainable Building

The New York City Housing Authority (NYCHA) has recently released new design guidelines to integrate NYCHA properties into a larger community and reduce their environmental impact.

The aim of the design guidelines is to take the four main functional areas of building regeneration, Site, Building Exteriors, Building Interiors and Mechanical Systems, and encourage all architects and engineers working on the NYCHA Buildings to work toward 3 main goals: the health & safety of residents; environmental impact; and achieving high-quality, cost-effective design & construction.

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2016 CMA STAR Awards – Winners Announced

2016 CMA STAR Award WinnerThe Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com.

The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. A new category, AGENCY OF THE YEAR recognizes the marketing agency with the most awards. Finally, BEST IN SHOW is bestowed on the winner of the most awards.

As CMA Chairman Neil M. Brown puts it: “Our sixth annual Construction Marketing STAR Awards experienced growing interest from many new segments of the construction and building products industry. 2016 winners demonstrated executional excellence coupled with marketing results. The digital marketing category was particularly competitive.”

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Remodeling Growth Forum

remodeling growth forum

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers.

Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

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5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your construction firm get more customers, but it will also get you the customers you want. Here are five marketing principles your firm should keep in mind:

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Technology Trends In Construction Improving Job Site Safety

A series of innovative ideas in construction have been used to bring a remarkable difference in the industry.There is no shortage of tech gadgets for commercial projects as there are a number on offer for various projects. More enticing are the low costs of the tools that lower the barrier for adopting these tech gadgets on site. As I mention on my website LeverInjuryLaw.com construction workers have one of the most dangerous jobs out there, and incorporating more technological gadgets can certainly help with worker safety where applicable.

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2017 CMA Sponsor Program Announced

The Construction Marketing Association (CMA) announces it’s 2017 Sponsor Program with expanded options and sponsor benefits that allow brands that target the construction industry to reach hundreds of thousands of decision makers each year.

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The Main Benefits of Using 3D Rendering

Architectural three dimension depictions involve the procedure of automatically transforming the multi-faceted paradigms into a two-dimensional form on a computer or a rendering device. The conclusive processes of creating the two-dimensional representation of a three-dimensional model. Full perspective rendering is akin to the production of photography or videos. There are a few distinct rendering approaches applied. The rendering strategies vary from the surreal wireframe construction using a polygon founded rendering to the state of the art procedures including ray tracing and scanline rendering. The three dimensions of rendering may require intervals from fractional seconds to days for the creating of a solitary image. The distinct methods are better adapted to a photo or real-time rendering.

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Posted in Construction by Lindsay. No Comments