Marketing Tips

2017 Construction Marketing Resolutions

Posted by Lindsay on January 19, 2017 at 10:32 am

Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.

Remodeling Growth Forum

Posted by Lindsay on December 5, 2016 at 7:10 am

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

5 Marketing Principles for your Construction Firm

Posted by Lindsay on December 1, 2016 at 6:09 am

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy [...]

Online Marketing Tactics for Restoration Businesses

Posted by Lindsay on November 21, 2016 at 12:32 pm

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is [...]

How to Reduce Marketing Expenses and Still Increase Results

Posted by Neil Brown on October 14, 2014 at 1:25 pm

  Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.

5 Construction Marketing Resolutions For 2014

Posted by Lindsay on December 30, 2013 at 9:59 am

It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought). Below are 5 construction marketing resolutions that can help your company in 2014:

Construction Marketing Outlook Survey

Posted by Lindsay on December 23, 2013 at 9:34 am

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results [...]

CMA STAR Awards: Previews and Tips – Webcast

Posted by Neil Brown on June 4, 2013 at 12:08 pm

The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories. Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and [...]

Advertising in Construction- Survey Results

Posted by Lindsay on April 22, 2013 at 8:39 am

To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What [...]

Marketing to Home Improvement Retailers

Posted by Katie on April 2, 2013 at 12:19 pm

Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement [...]