Marketing Strategy

2017 Construction Marketing Resolutions

Posted by Lindsay on January 19, 2017 at 10:32 am

Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.

Remodeling Growth Forum

Posted by Lindsay on December 5, 2016 at 7:10 am

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

5 Marketing Principles for your Construction Firm

Posted by Lindsay on December 1, 2016 at 6:09 am

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy [...]

Online Marketing Tactics for Restoration Businesses

Posted by Lindsay on November 21, 2016 at 12:32 pm

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is [...]

2015 Construction Marketing Survey Results

Posted by Lindsay on January 26, 2015 at 8:02 am

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet [...]

How to Reduce Marketing Expenses and Still Increase Results

Posted by Neil Brown on October 14, 2014 at 1:25 pm

  Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.

Construction Marketing Outlook Survey

Posted by Lindsay on December 23, 2013 at 9:34 am

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results [...]

The Importance of Online Reviews For Construction Brands

Posted by Lindsay on July 12, 2013 at 9:22 am

The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more [...]

Strategic Construction Marketing Tools

Posted by Lindsay on March 12, 2013 at 12:21 pm

As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive [...]

Houzz: New Social Network For Construction-Related Users

Posted by Lindsay on February 26, 2013 at 7:13 am

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers [...]