Marketing Planning

Online Marketing Tactics for Restoration Businesses

Posted by Lindsay on November 21, 2016 at 12:32 pm

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is [...]

2015 Construction Marketing Survey Results

Posted by Lindsay on January 26, 2015 at 8:02 am

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet [...]

2014 Construction Marketing Outlook- Survey Results

Posted by Steve on January 21, 2014 at 6:57 am

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or [...]

5 Construction Marketing Resolutions For 2014

Posted by Lindsay on December 30, 2013 at 9:59 am

It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought). Below are 5 construction marketing resolutions that can help your company in 2014:

Construction Marketing Outlook Survey

Posted by Lindsay on December 23, 2013 at 9:34 am

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results [...]

Construction Marketing Outlook 2014 – Webcast

Posted by Lindsay on December 9, 2013 at 8:28 am

The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover [...]

Advertising in Construction-Webcast Summary

Posted by Lindsay on April 30, 2013 at 3:05 pm

The Construction Marketing Association’s Advertising Best Practices Webcast was packed full of inspired advertising case studies in the construction industry. CMA Chairman, Neil M. Brown, also shared tips on media planning and buying to better your advertising strategy. Results from a recent national CMA survey were also presented.  The survey found that 96.6% of construction [...]

Strategic Construction Marketing Tools

Posted by Lindsay on March 12, 2013 at 12:21 pm

As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive [...]

How to Be a Better Construction Marketer in 2013

Posted by Neil Brown on January 8, 2013 at 8:36 am

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that [...]

Marketing 2013 Outlook, Planning, Budgeting, & Strategies – Webcast Summary

Posted by Lindsay on November 16, 2012 at 11:22 am

With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also,  a marketing planning checklist was provided and the results of a 2012 CMA [...]