Lead Generation

2017 CMA Sponsor Program Announced

Posted by Lindsay on November 22, 2016 at 10:09 am

The Construction Marketing Association (CMA) announces it’s 2017 Sponsor Program with expanded options and sponsor benefits that allow brands that target the construction industry to reach hundreds of thousands of decision makers each year.

Construction Lead Service Best Practices Webcast

Posted by Lindsay on June 4, 2015 at 7:42 am

Are you utilizing construction lead services to their fullest potential? The Construction Marketing Association is sponsoring a national survey to be taken by building products manufacturers (BPMs) and construction firms of all types to determine the effectiveness of construction lead services. In a recent news release, the webcast date has been confirmed and will be presented on [...]

Construction Lead Services: Dodge vs. Reed

Posted by Paul Deffenbaugh on July 24, 2014 at 8:34 am

I recently investigated the project lead generation programs of two service providers for a large manufacturer in the northern Midwest. The company wants to provide leads to its sales force so that its product can be specified in commercial construction projects at an earlier stage. The goal is to get in at the planning, not [...]

Construction RFQ/RFP Best Practices – Survey Results

Posted by Lindsay on April 9, 2014 at 9:42 am

To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective? 2. What is your primary [...]

2014 Construction Marketing Outlook- Survey Results

Posted by Steve on January 21, 2014 at 6:57 am

To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or [...]

Houzz: New Social Network For Construction-Related Users

Posted by Lindsay on February 26, 2013 at 7:13 am

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers [...]

Inbound Marketing in Construction – Webcast Summary

Posted by Lindsay on January 29, 2013 at 10:38 am

The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view [...]

How to Be a Better Construction Marketer in 2013

Posted by Neil Brown on January 8, 2013 at 8:36 am

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that [...]

Trade Show Marketing Best Practices

Posted by Lindsay on December 6, 2012 at 8:33 am

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one [...]

Inbound Marketing Strategies for Construction

Posted by Lindsay on November 28, 2012 at 8:19 am

Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. [...]