Digital Marketing

Remodeling Growth Forum

Posted by Lindsay on December 5, 2016 at 7:10 am

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

2016 Construction Marketing Resolutions

Posted by Lindsay on December 30, 2015 at 1:57 pm

It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:

The Importance of Online Reviews For Construction Brands

Posted by Lindsay on July 12, 2013 at 9:22 am

The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more [...]

Houzz: New Social Network For Construction-Related Users

Posted by Lindsay on February 26, 2013 at 7:13 am

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers [...]

Advertising Best Practices for Construction- Webcast

Posted by Katie on February 5, 2013 at 8:57 am

Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST.  This great opportunity is free [...]

Inbound Marketing in Construction – Webcast Summary

Posted by Lindsay on January 29, 2013 at 10:38 am

The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view [...]

Social Media in Construction [INFOGRAPHIC]

Posted by Lindsay on December 10, 2012 at 9:38 am

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you [...]

Social Media in Construction – Survey Results

Posted by Lindsay on September 18, 2012 at 6:43 pm

To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do [...]

Why Construction Brands Should Consider Pinterest

Posted by Kelsey Nupnau on August 28, 2012 at 6:17 am

Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C [...]

How Does Your Construction Brand Rate?

Posted by Neil Brown on June 4, 2010 at 12:19 pm

The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media [...]