Content Marketing

2017 Construction Marketing Resolutions

Posted by Lindsay on January 19, 2017 at 10:32 am

Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.

Remodeling Growth Forum

Posted by Lindsay on December 5, 2016 at 7:10 am

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

Top 10 Inbound Marketing Strategies for Construction

Posted by Linsey Stonchus on July 6, 2016 at 11:02 am

Inbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide [...]

Content Marketing Best Practices – Survey

Posted by Linsey Stonchus on May 5, 2016 at 8:22 am

Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.

Content Marketing for Construction – Webcast

Posted by Linsey Stonchus on May 3, 2016 at 9:02 am

  “Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation.

2016 Construction Marketing Resolutions

Posted by Lindsay on December 30, 2015 at 1:57 pm

It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:

Inbound Marketing in Construction – Webcast Summary

Posted by Lindsay on January 29, 2013 at 10:38 am

The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view [...]

How to Be a Better Construction Marketer in 2013

Posted by Neil Brown on January 8, 2013 at 8:36 am

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that [...]

Construction Marketing Book Preview – FREE Webcast!

Posted by Neil Brown on January 5, 2012 at 1:50 pm

Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book:  Tools of the Trade:  Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, [...]

Blogging For Construction Marketing – Part Two

Posted by Neil Brown on December 20, 2011 at 1:38 pm

This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating [...]