Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.
Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy [...]
On Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.
How up-to-date is your website design? Are you getting enough traffic or leads to your site? Don’t miss out on our 2016 Contractor Website Best Practices webcast on Thursday, March 24 at 1 PM CST.
In most workplaces, accidents are a nuisance for worker and a headache for HR. However, at construction sites, accidents are potentially industry-ruining. With every new story about environmental disasters, earth-shattering explosions, andtrapped laborers, construction sites become less and less appealing — even as the population grows and demands for new, updated structures increases.
Worried about your safety at work? Construction sites are full of potential hazards and sometime accidents are unavoidable. More often, though, incidents can be prevented with clear thinking and precautionary measures. The best way to avoid injury is to follow these important safety tips that every construction worker should know.
You own a construction business and your electrical, plumbing, painting, and roofing crews are all over town at multiple sites performing various jobs. How do you communicate with and keep track of these employees that don’t report to your home office? The solution had better be user-friendly, reliable, and just like your guys, able to [...]
Construction firm owners are beginning to truly understand the benefits of using smartphone and tablet devices for work. One benefit that is often overlooked however is using mobile devices to reduce reliance on paper forms and manual processes.
To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective? 2. What is your primary [...]
A new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.