Author Archive

Networking as a Construction Marketing Strategy

October 10, 2012

Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the [...]

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Posted in Event Marketing, Marketing Strategy, Marketing Tips, Networking, Trade Shows 1 Comment »

2013 Construction Marketing Outlook Survey

October 5, 2012

Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including  whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types [...]

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Posted in Construction Marketing, Marketing Planning, Marketing Strategy, Marketing Survey, Marketing trends, Strategic Marketing, Surveys No Comments »

Breakthrough Marketing Plans for Construction Brands

October 3, 2012

With only 3 months left in 2012, construction marketers are analyzing this year’s marketing and reflecting on what worked and what didn’t. Coming up with new, exciting strategies can be a daunting task, especially when finalizing marketing budgets and preparing for the next year. So, to address this yearly task, the CMA is conducting a [...]

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Posted in Construction Marketing, Marketing Planning, Marketing Strategy, Marketing Survey, Webcast 1 Comment »

FINAL Extended Deadline for CMA STAR Awards: Friday Sept 28

September 24, 2012

We have received such an OVERWHELMING amount of feedback from construction marketers on the CMA STAR Awards that we have now EXTENDED the award entry deadline to this Friday, September 28. So, for those of you who still have outstanding examples of construction marketing that you want to submit – you have one more week [...]

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Posted in Construction Marketer of the Year Award, Construction Marketing STAR Awards No Comments »

Why Construction Brands Should Consider Pinterest

August 28, 2012

Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C [...]

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Posted in AEC, Construction Marketing, Digital Marketing, Pinterest, Social Media 6 Comments »

Social Media Survey Available for Construction Professionals

July 31, 2012

The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, [...]

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Posted in Construction Marketing Association, Facebook, Google+, Market Research, Social Media, Surveys, Twitter, YouTube 2 Comments »

Link Building Advanced: Submission Tips and Tricks

July 18, 2012

Per our previous blog, on Link Building Basics, building links, inbound links, or back-links  to your website and/or blog are key to building search authority and improving rank in search engine results pages (SERPs). Advanced link building includes submitting your website, blog, articles and white papers, and news releases to online directories to achieve links. [...]

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Posted in Best Practices, Link Building, Marketing Tips, Search Engine Optimization, Search Marketing 3 Comments »

Link Building Basics: Interlinking, Social Links, Reciprocal Links and More!

July 12, 2012

Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of [...]

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Posted in Best Practices, Construction Marketing Association, Link Building, Marketing Tips, Search Engine Optimization, Search Marketing, Social Bookmarking, Social Media 2 Comments »

Trade Show and Event Strategies for Construction Brands FREE Webcast

May 23, 2012

Join us on for a FREE Webcast Tuesday July 17, 2012 on Trade Show and Event Strategies for Construction Brands. A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled [...]

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Posted in Construction Marketing Association, Events, Strategic Marketing, Trade Shows, Webcast No Comments »

Leveraging LinkedIn: Pages and Applications

May 8, 2012

Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving [...]

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Posted in Internet Marketing, LinkedIn, Social Media, Social Media Training No Comments »