The Construction Marketing Association is calling for entrants in this year’s annual Construction Marketing STAR™ awards. Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to add a new category this year, the Marketing Agency of the Year, to recognize the agency with the most wins.
The Construction Marketing Association is excited to be offering its Certified Construction Marketing Professional (CCMP) program. The program targets marketing professionals that are working or looking to work in the construction or AEC industries. What the CCMP offers:
Advanced training: CMA will provide registrants with a comprehensive study guide/handbook to hone their construction marketing skills; study follows a rigorous examination.
CCMP credential: Upon completing the program, the student is licensed to use the professional designation after their name; additionally he or she will receive a frame-quality certificate and a CCMP badge logo file.
Whether just starting out or operating for years, there are many legal obligations and issues that confront a small business owner. The Small Business Legal guide from Legal Services Link provides information on the top ten areas business owners need to address to ensure their businesses are legally protected.
Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.
How to heat our homes and places of work is not something that has only concerned us in modern times. From the earliest civilisations, the need for warmth in a living space was a conundrum that was solved in various ways.
However, in some way or other, the means of staying warm has changed little, simply improved and modified over the years as various energy sources have become more popular and as our homes have changed too.
Tulane University’s Alumni House was built nearly 75 years ago. The colonial red brick property, which boasts two floors plus an attic, was home to the university’s Office of Alumni Affairs. Unfortunately, it had to be shuttered nearly 10 years ago after being damaged by flood waters resulting from Hurricane Katrina. Abry Brothers and 1800 Foundation Repair – New Orleans’ oldest shoring and elevating contractor – stepped in and saved the historic property by repairing the damage to the foundation. How? By elevating it.
To further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. Are you implementing content marketing in your marketing program this year?
2. What types of content marketing are you employing this year?
3. What are your content marketing objectives?
4. What is your most effective content marketing tactic?
5. How do you measure content marketing results?
6. Do you develop content internally, externally, or a combination of both?
7. How do you classify your company?
8. What is the approximate size of your company?