New Legal Guide and Resource For Your Construction Business

Whether just starting out or operating for years, there are many legal obligations and issues that confront a small business owner. The Small Business Legal guide from Legal Services Link provides information on the top ten areas business owners need to address to ensure their businesses are legally protected.

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Posted in Construction by Lindsay. No Comments

2016 Social Media in Construction Survey

Social Survey“Social media is certainly a critical element in the modern marketing mix,” states CMA Chairman Neil Brown. Social media has allowed communication with prospects to be more engaging than ever. It’s an excellent communication tool, which is why the Construction Marketing Association is presenting its fifth Social Media Summit webcast. In the upcoming webcast, Brown will reveal the results of our Social Media in Construction survey.

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Top 10 Inbound Marketing Strategies for Construction

Inbound MarketingInbound marketing contradicts the traditional outbound marketing strategies. Outbound marketing strategies typically includes trade shows, direct marketing, telemarketing, anything that ‘pushes’ the promotion onto the consumer. Inbound marketing does the opposite; it ‘pulls’ the customer in with resources that consumers are searching for. Long before purchase and immediately before purchase, consumers are seeking information. Provide them the information and they’ll keep you in mind when their ready to purchase. This easily fits with the construction industry. Inbound marketing is a way to build awareness for and establish your business. Not only will your company be on the mind of the consumer when they are deciding on their construction service, but if you do it right, they’ll think of you as an expert, which increases your odds of being hired for the project.

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Important Local SEO Factors for Your Construction Business

local seoGoogle has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.

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The Evolution of Home Heating Systems

Let there be heat!

How to heat our homes and places of work is not something that has only concerned us in modern times. From the earliest civilisations, the need for warmth in a living space was a conundrum that was solved in various ways.

However, in some way or other, the means of staying warm has changed little, simply improved and modified over the years as various energy sources have become more popular and as our homes have changed too.

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Posted in Construction by Lindsay. No Comments

Social Media Summit Webcast

social media summitOn Thursday, September 22, 2016 (1 pm CST – 2:00 pm CDT), the Construction Marketing Association (CMA) is hosting a webcast on the social media marketing strategies and best practices in the construction industry.

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Content Marketing Best Practices Survey Results

Content Marketing ConstructionTo further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:

1. Are you implementing content marketing in your marketing program this year?
2. What types of content marketing are you employing this year?
3. What are your content marketing objectives?
4. What is your most effective content marketing tactic?
5. How do you measure content marketing results?
6. Do you develop content internally, externally, or a combination of both?
7. How do you classify your company?
8. What is the approximate size of your company?

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Content Marketing Best Practices – Survey

Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.

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Content Marketing for Construction – Webcast

 

“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation. 

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5 Success Factors for Construction Firms

Construction Success FactorsSince the economy’s slow improvement, the construction industry has seen growth as well. The issue, however, is the growth is mixed. Some companies are benefitting from the economic environment, while others are still being trampled by the lasting effects of the recession. Raken, a construction reporting app, shares success factors for construction firms in a recent whitepaper.

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Posted in Construction by Linsey Stonchus. 1 Comment