A survey and webcast regarding construction request for quote (RFQ/RFP) effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the April 8, 2014 (1 pm CST) webcast, along with a panel discussion.
The anonymous and confidential survey will identify how Architectural, Engineering and Construction (AEC) firms of all types and sizes manage the RFQ/RFP process, what are RFQ/RFP trends that impact business, and ultimately provide never before identified benchmarks for RFQ/RFP success.
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2014?
3. What Internet marketing tactics will you increase or decrease in 2014?
4. What lead generation marketing tactics will you increase or decrease in 2014?
5. What construction industry trend will impact your business most in 2014?
6. How do you classify your company?
7. What is the approximate size of your company?
Thanks to a recent partnership with The Home Depot, we were recently allowed the opportunity to test out a new app that will bring together everything that contractors need to complete their tasks on time and on budget. Called the Home Depot Pro App (iPhone and Android supported), this is a new mobile app built with a wide variety of useful and customizable features that were designed with the user in mind.
It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought).
Below are 5 construction marketing resolutions that can help your company in 2014:
The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover.
These survey results will be shared at our upcoming Construction Marketing Outlook 2014 Webcast on Tuesday, January 16, 2014 at 1 PM CST.
You can register for the webcast here.
The more submissions we receive, the more compelling and useful survey results will be. So please share this with out construction professionals who would be interested in taking this survey.
CLICK HERE to take the survey
The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA Chairman Neil Brown.
The Construction Marketing Association is proud to highlight the Best-in-Show of the 2013 Construction Marketing STAR Awards. The third annual CMA STAR Awards were extremely competitive and demonstrated continued excellence in creative execution and deeper measurability of marketing results. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories.
Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards. With a total of 22 awards, McGraw Hill Construction is the 2013 CMA STAR Awards Best-in-Show. McGraw Hill Construction also won Construction Marketer of the Year for the Eastern region. Below you will see two examples of their award-winning work.
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.
McGraw-Hill Construction (McGraw-Hill) won BEST IN SHOW with 22 total STAR Awards. In addition to BEST IN SHOW honors, McGraw-Hill also won CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. Swanson Russell won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 13 STAR Awards, including a SUPERSTAR for print advertising campaign. Bosch won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region with 9 STAR awards, including winning entries for new product launch.