In 2011 and at the age of 24, Tommy started his own door and window painting business. After almost 3 years in business with lower than expected yearly sales, he reached the decisive moment of re-structuring his business. Instead of going at it alone like he did when he first opened his business, this time around Tommy saw the value in franchising. In 2014, he converted his painting business into a Spray-Net franchise. The outcome? His average yearly sales of 115k grew over 500%.
“My dad owned an industrial painting business and I worked for him since I was 15. I always knew one day I would run my own business,” says the now 29-year-old owner of the Spray-Net Quebec franchise in Quebec, Canada. After kicking off his business on his own, he reached a turning point. “I was at the point of re-doing my company’s image and investing in marketing. I didn’t have a website. I had zero visibility,” he admits. While doing online research for web design and marketing services for his own painting business, he came across Spray-Net.
“I loved the marketing and realized that my city was in their plans for development.” After meeting the Spray-Net franchise team, it wasn’t long before he traded in his company colours for Spray-Net blue and orange. When it came down to the numbers, he realized it made much more sense for him to hop on board as a franchisee. “I compared the cost of investing in my own website, marketing and re-branding; and the cost of becoming a Spray-Net franchisee. An d becoming a franchisee made much more sense for what I was getting.”
When he was doing it all alone, Tommy’s average yearly sales floated around 115k. Since converting his business into a Spray-Net franchise, a lot has changed.
On the marketing side of things, Tommy now has an optimized local website and a strategic regional and local marketing plan. “I didn’t know much about marketing, so a big advantage for me was working with an established brand, and also all the marketing tools and support I received.” He shows off his business at local trade shows and gets regional exposure from TV and magazines. He’s also expanded his service area and list of exterior painting services. This year, Tommy is planning to hit the $1M mark in gross sales.
As a business owner with a wife and two young kids, the increase in revenue is an obvious perk. But, so is a better, more balanced lifestyle. “The call center frees up a lot of my time!” he says. By having all his customer calls and emails answered, Tommy can focus 100% of his time on his jobs, satisfying his customers and building and managing his team. “I have a trustworthy team working with me, so I don’t have to be there all the time, so there’s less stress knowing that my business can run smoothly without me.”
If Tommy was going to convert his business in a franchise, he wanted to make sure he was going to get a leg up on the competition. And delivering an innovative and cost-effective permanent exterior paint solution to his customers did exactly that.
“The thing I love the most about being a Spray-Net partner is being THE industry leader in exterior painting in my territory.” Quite a change from where he was just a couple of years back. “When my customers asked me to paint surfaces I didn’t normally paint, I bought some old equipment and did the best I could.” As a member of the Spray-Net team, Tommy received hands-on training with our specialized spraying equipment and most importantly, gained the exclusive right to use our weather-adjustable exterior paints and coatings. “I learned all about spray guns and which type of paint to use on different surfaces.”
Most of the homes in his territory are covered in aluminum siding of the 50s and 60s, which is much thicker and durable than the aluminum and vinyl siding made today. His customers are always thrilled when he tells them he can offer them not just a paint job, but a cost-effective alternative to replacement in just a day. “Most people don’t even know what we do exists. They’re always amazed at the speed and quality work we can do in one day.”
Converting an existing business into a franchise can provide your business with a much-needed lifeline, or in Tommy’s case, help it grow at a faster rate and on a larger scale. Tommy attributes much of his success to not only a better service offering, but Spray-Net’s system of support. “My advice to someone in a business slump is to never give up. Surround yourself with smart people who you can trust and you’ll succeed.”
When it comes to deciding to convert your existing business into a franchise, Tommy says, “it depends on your goals and what you want to achieve. Do your homework too, because there’s a right franchise for the right person.”
All Points Public Relations is a PR firm with an understanding of the entrepreneurial mindset. Want to learn more? Visit their website here.
Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.
Buildings have a big impact on climate change
Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions. This is true both for developed and developing regions of the world.
The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com.
The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. A new category, AGENCY OF THE YEAR recognizes the marketing agency with the most awards. Finally, BEST IN SHOW is bestowed on the winner of the most awards.
As CMA Chairman Neil M. Brown puts it: “Our sixth annual Construction Marketing STAR Awards experienced growing interest from many new segments of the construction and building products industry. 2016 winners demonstrated executional excellence coupled with marketing results. The digital marketing category was particularly competitive.”
The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers.
Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.
Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your construction firm get more customers, but it will also get you the customers you want. Here are five marketing principles your firm should keep in mind:
A series of innovative ideas in construction have been used to bring a remarkable difference in the industry.There is no shortage of tech gadgets for commercial projects as there are a number on offer for various projects. More enticing are the low costs of the tools that lower the barrier for adopting these tech gadgets on site. As I mention on my website LeverInjuryLaw.com construction workers have one of the most dangerous jobs out there, and incorporating more technological gadgets can certainly help with worker safety where applicable.
The Construction Marketing Association (CMA) announces it’s 2017 Sponsor Program with expanded options and sponsor benefits that allow brands that target the construction industry to reach hundreds of thousands of decision makers each year.
Architectural three dimension depictions involve the procedure of automatically transforming the multi-faceted paradigms into a two-dimensional form on a computer or a rendering device. The conclusive processes of creating the two-dimensional representation of a three-dimensional model. Full perspective rendering is akin to the production of photography or videos. There are a few distinct rendering approaches applied. The rendering strategies vary from the surreal wireframe construction using a polygon founded rendering to the state of the art procedures including ray tracing and scanline rendering. The three dimensions of rendering may require intervals from fractional seconds to days for the creating of a solitary image. The distinct methods are better adapted to a photo or real-time rendering.
Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities are continuing endeavors.