Reducing Construction Firm Marketing Expenses and Increasing Results

 

Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.

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Construction Americas 2015 Exposition

Construction Americas 2015Next spring, the Construction Marketing Association will take our construction marketing talents to South Beach, and all of you are invited.  Just announced, Florida International University will be hosting a new exposition for construction brands that features a think-tank of panel discussions on key factors propelling the future of construction best practices and technologies, with a focus on North and South American markets.

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This Is It: Final Deadline for CMA STAR Awards October 10

Construction Marketing Association STAR Awards

We are pleased to announce that participation in the 2014 Construction Marketing Association STAR Awards has been stellar, nearly doubling from 2013! As a result, we hope to get a few more last minute submissions, and have extended our deadline to October 10, 2014 to accommodate the increased interest in our STAR Awards Program!

Competition is fierce, and this means that winning one of these prestigious awards will gain you and your organization even more respect throughout the construction marketing industry.  We know that many of you still are yet to submit examples of work, and are giving you five more days to submit entries.  The Final, Final Deadline for entry and payment is October 10, 2014 at 11:59 PM, and you can submit here.

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The Use Drones and UAVs in Construction

The use of drones and UAVs (unmanned aerial vehicles) has been a somewhat controversial topic.

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Last Chance to Submit Entries for the CMA STAR Awards

Construction Marketer of The Year AwardHow can you improve your credibility as a Construction Marketer and get some hardware for your hard work? The Construction Marketing Association STAR Awards is your opportunity to solidify your name as a top construction marketer in your field today.  Submit your Entries before the deadline on October 3, 2014 for your chance to win.

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The Construction Industry’s Recovery

Despite many positives in the construction industry right now such as the high demand for skilled labor and that most construction firms are willing to prove higher wages for skilled workers, Alan Greenspan is pointing a finger of blame in construction’s direction.

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It’s Not Too Late to Take the CMA Social Media Survey

With less than 8 days before the Construction Marketing Association Social Media Summit, we need you to take the CMA Social Media Summit Survey.  Learn more about why this survey is important to improving your results as a construction marketer now and in the future.

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The 4th Annual CMA Social Media Summit is Closer than You Think!

Social Media Summit SummaryMaybe you have forgotten, maybe you haven’t seen the news, but the Construction Marketing Association Social Media Summit is less than a month away.  If you’ve participated in this event before, or if you’ve never seen it; this is the definitive social media event for construction marketers looking to make the most of their social media strategy. Learn More below.

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Construction Lead Services: Dodge vs. Reed

lead generation services for construction marketingI recently investigated the project lead generation programs of two service providers for a large manufacturer in the northern Midwest. The company wants to provide leads to its sales force so that its product can be specified in commercial construction projects at an earlier stage. The goal is to get in at the planning, not bid stage to take the competitor out of the equation.

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Top 6 Reasons to Become a Certified Construction Marketing Professional (CCMP)

Construction Marketing CertificationNo matter what industry you lead, who you work with, what you do, having a certification is a valuable offering that can boost your career to the next level.  But, with so many different certifications available to marketers, what is the best certification available for construction marketers?

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