Construction Lead Services: Dodge vs. Reed

lead generation services for construction marketingI recently investigated the project lead generation programs of two service providers for a large manufacturer in the northern Midwest. The company wants to provide leads to its sales force so that its product can be specified in commercial construction projects at an earlier stage. The goal is to get in at the planning, not bid stage to take the competitor out of the equation.

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Top 6 Reasons to Become a Certified Construction Marketing Professional (CCMP)

Construction Marketing CertificationNo matter what industry you lead, who you work with, what you do, having a certification is a valuable offering that can boost your career to the next level.  But, with so many different certifications available to marketers, what is the best certification available for construction marketers?

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Be the Pro: Construction Forum and Community

What is BeTheProWhen looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world.  One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum.  This great community was created with one goal in mind: to help you improve your business.  Read on to learn more.

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The Pros and Cons of an Engineering Degree In Today’s Environment

Construction Engineering DegreeHaving doubts about getting that engineering degree? Perhaps this will help ease your concerns: according to a recent survey by Randstad CPE, engineers are less likely to worry about their job.

According to a study of over 2,000 UK employees, 23% of the UK workforce feel “insecure” at work—but only 18% of engineers feel that way. The only other industries where professionals feel more confident about their employment prospects are in finance, wholesale, and hospitality. Those that are most insecure in their jobs are workers in IT, the arts, professional services, and general government work.

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CMA Social Media Summit 2014: Panelists Announced

Construction Social Media SummitNaperville, IL—A webcast from the Construction Marketing Association (CMA) will evaluate social media usage and trends in the construction industry. Numerous case studies and an in-depth look into the use of forums will demonstrate social media best practices and ideas for the construction industry. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Thursday, September 25, at 1 pm CDT.

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2014 Social Media Survey Announced

2014 Social Media in Construction SurveyIn the construction marketing field, getting your name and image shared across social profiles can seem to be a daunting task.  Where should you post? What are your competitors saying? What drives the most response? This is why the Construction Marketing Association would like to announce the third annual Social Media Survey to be shared in our September Social Media Summit.

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2014 CMA STAR Awards: Call For Entries and Webcast

CMA STAR Awards 2014The annual Construction Marketing STAR™ awards and the Construction Marketer of the Year™ Awards announce a CALL FOR ENTRIES with early entry deadline of September 5, 2014. Sponsored by the Construction Marketing Association (CMA), the awards recognize marketing excellence of both construction brands and professionals.

The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including advertising, Internet, packaging, trade shows and more. Each category will have STAR and SUPERSTAR winners, along with a BEST in SHOW. The Construction Marketer of the Year™ award recognizes individuals or companies for marketing excellence with regional and national winners.

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Construction RFQ/RFP Best Practices – Survey Results

Survey ResultsTo further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:

1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective?

2. What is your primary source of RFQ/RFPs?

3. What do you believe is the most important factor of a winning RFQ/RFP submission?

4. What do you believe is the key factor when losing an RFQ/RFP?

5. Approximately how many RFQ/RFPs do you develop each year?

6. What is your approximate win rate?

7. Please rate the following RFQ/RFP trends by approximate % of frequency in the last year: public projects, private projects, BIM requirement, integrated project delivery (IPD) requirement

8. What type of construction contracts were most frequent in the past year?

9. How do you classify your company?

10. What is the approximate size of your company?

11. Geography served

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Marketing Agencies for Construction Firms: How Do You Select One?

How to Select a Marketing AgencyA new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.

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Free Ebook: Modern Marketing for Construction Brands

Preview Tools of the TradeA while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.

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