I recently investigated the project lead generation programs of two service providers for a large manufacturer in the northern Midwest. The company wants to provide leads to its sales force so that its product can be specified in commercial construction projects at an earlier stage. The goal is to get in at the planning, not bid stage to take the competitor out of the equation.
No matter what industry you lead, who you work with, what you do, having a certification is a valuable offering that can boost your career to the next level. But, with so many different certifications available to marketers, what is the best certification available for construction marketers?
When looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world. One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum. This great community was created with one goal in mind: to help you improve your business. Read on to learn more.
Having doubts about getting that engineering degree? Perhaps this will help ease your concerns: according to a recent survey by Randstad CPE, engineers are less likely to worry about their job.
According to a study of over 2,000 UK employees, 23% of the UK workforce feel “insecure” at work—but only 18% of engineers feel that way. The only other industries where professionals feel more confident about their employment prospects are in finance, wholesale, and hospitality. Those that are most insecure in their jobs are workers in IT, the arts, professional services, and general government work.
The annual Construction Marketing STAR™ awards and the Construction Marketer of the Year™ Awards announce a CALL FOR ENTRIES with early entry deadline of September 5, 2014. Sponsored by the Construction Marketing Association (CMA), the awards recognize marketing excellence of both construction brands and professionals.
The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including advertising, Internet, packaging, trade shows and more. Each category will have STAR and SUPERSTAR winners, along with a BEST in SHOW. The Construction Marketer of the Year™ award recognizes individuals or companies for marketing excellence with regional and national winners.
To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective?
2. What is your primary source of RFQ/RFPs?
3. What do you believe is the most important factor of a winning RFQ/RFP submission?
4. What do you believe is the key factor when losing an RFQ/RFP?
5. Approximately how many RFQ/RFPs do you develop each year?
6. What is your approximate win rate?
7. Please rate the following RFQ/RFP trends by approximate % of frequency in the last year: public projects, private projects, BIM requirement, integrated project delivery (IPD) requirement
8. What type of construction contracts were most frequent in the past year?
9. How do you classify your company?
10. What is the approximate size of your company?
11. Geography served
A new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.
A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.