On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction).
“Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. Brown. “The webcast will demonstrate how content and blogging builds search authority and thought leadership, drives sales leads, and social media engagement.”
CMA Chairman Neil Brown will act as moderator and will discuss blog design optimization, blog content planning, a blogging best practices checklist, and results measurement. Brown will be joined by panelists Kevin Enke, Bosch Power Tools Marketing Director, and Gabe Santi, Granger Construction Marketing Director, who will each share their own examples of blogging.
To register for this free webcast, click here.
To better understand 2017′s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. In 2017, will you increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2017?
3. What Internet marketing tactics will you increase or decrease in 2017?
4. What lead generation marketing tactics will you increase or decrease in 2017?
5. What construction industry trend do you anticipate will impact your business most in 2017?
6. How do you classify your company?
7. What is the approximate size of your company?
The construction industry is undergoing a period of radical change. For both mature and growing economies, the construction industry provides important links with other sectors to boost economic growth. In the future, the industry is expected to help solve current climate challenges, shape a city’s outlook, and address energy-related issues. Another challenge that technology is set to change is the issue of safety. I often talk about how dangerous construction work can be on my website LeverInjuryLaw.com and it looks like future trends might lessen some of these dangers. To answer the question of what construction is going to look like in the future, it is important to look at the various technologies that already exist in the industry.
Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.
In 2011 and at the age of 24, Tommy started his own door and window painting business. After almost 3 years in business with lower than expected yearly sales, he reached the decisive moment of re-structuring his business. Instead of going at it alone like he did when he first opened his business, this time around Tommy saw the value in franchising. In 2014, he converted his painting business into a Spray-Net franchise. The outcome? His average yearly sales of 115k grew over 500%.
Buildings have a big impact on climate change
Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions. This is true both for developed and developing regions of the world.
The New York City Housing Authority (NYCHA) has recently released new design guidelines to integrate NYCHA properties into a larger community and reduce their environmental impact.
The aim of the design guidelines is to take the four main functional areas of building regeneration, Site, Building Exteriors, Building Interiors and Mechanical Systems, and encourage all architects and engineers working on the NYCHA Buildings to work toward 3 main goals: the health & safety of residents; environmental impact; and achieving high-quality, cost-effective design & construction.
The Construction Marketing Association (CMA) just announced the winners of the 2016 STAR Awards. The winners can be seen in the dedicated space at: www.cmastarawards.com.
The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR represent first and second place, respectively, in each category. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. A new category, AGENCY OF THE YEAR recognizes the marketing agency with the most awards. Finally, BEST IN SHOW is bestowed on the winner of the most awards.
As CMA Chairman Neil M. Brown puts it: “Our sixth annual Construction Marketing STAR Awards experienced growing interest from many new segments of the construction and building products industry. 2016 winners demonstrated executional excellence coupled with marketing results. The digital marketing category was particularly competitive.”
The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers.
Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.
Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your construction firm get more customers, but it will also get you the customers you want. Here are five marketing principles your firm should keep in mind: