Content Marketing Best Practices Survey Results

Content Marketing ConstructionTo further understand content marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:

1. Are you implementing content marketing in your marketing program this year?
2. What types of content marketing are you employing this year?
3. What are your content marketing objectives?
4. What is your most effective content marketing tactic?
5. How do you measure content marketing results?
6. Do you develop content internally, externally, or a combination of both?
7. How do you classify your company?
8. What is the approximate size of your company?

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Content Marketing Best Practices – Survey

Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.

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Content Marketing for Construction – Webcast

 

“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation. 

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5 Success Factors for Construction Firms

Construction Success FactorsSince the economy’s slow improvement, the construction industry has seen growth as well. The issue, however, is the growth is mixed. Some companies are benefitting from the economic environment, while others are still being trampled by the lasting effects of the recession. Raken, a construction reporting app, shares success factors for construction firms in a recent whitepaper.

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Posted in Construction by Linsey Stonchus. 1 Comment

How to Promote Your Construction Business in Overseas Markets

Marketing Construction Business OverseasIn the early phase of any business, the focus is on laying a mark on the local front. However, for construction businesses, it is only a matter of time before it becomes clear that there will be need to explore overseas markets to drive growth.  This piece takes a look at ways to promote your construction business in overseas markets.

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Posted in Construction Marketing by Lindsay. 1 Comment

2016 Contractor Website Best Practices Webcast

How up-to-date is your website design? Are you getting enough traffic or leads to your site?

Don’t miss out on our 2016 Contractor Website Best Practices webcast on Thursday, March 24 at 1 PM CST.

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Posted in Best Practices Webcast by Lindsay. No Comments

2016 Construction Marketing Outlook Survey Results

Survey ResultsTo further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:

1. In 2016, will you increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2016?
3. What Internet marketing tactics will you increase or decrease in 2016?
4. What lead generation marketing tactics will you increase or decrease in 2016?
5. What construction industry trend do you anticipate will impact your business most in 2016?
6. How do you classify your company?
7. What is the approximate size of your company?

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Posted in Surveys by Lindsay. No Comments

Stop by the CMA Booth at World of Concrete

World of Concrete 2016The Construction Marketing Association (CMA) will be exhibiting at World of Concrete in Las Vegas, February 2-5, 2016.

More About World of Concrete

Everything starts at World of Concrete. It’s the industry’s only annual international event dedicated to the commercial concrete and masonry industries. And, it jump starts each new year by supplying you with the latest innovations, expert know-how and best new products to finish your work faster, better and more profitably.

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Posted in Trade Shows World of Concrete by Lindsay. No Comments

2016 Construction Marketing Outlook Webcast

Construction Marketing Outlook 2016We are just one week away from our annual Construction Marketing Outlook webcast!

Join us Thursday, January 21 at 1 PM CST for the results from our national survey regarding 2016 marketing plans and priorities, including budgets and the most effective marketing tactics.

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Posted in Construction by Lindsay. No Comments

New York Build 2016 Conference

The New York Build 2016 (March 7th & 8th) focuses on a range of topic areas from construction regulation, major projects and upcoming contracts to sustainable building and the latest construction technology.

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