To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective?
2. What is your primary source of RFQ/RFPs?
3. What do you believe is the most important factor of a winning RFQ/RFP submission?
4. What do you believe is the key factor when losing an RFQ/RFP?
5. Approximately how many RFQ/RFPs do you develop each year?
6. What is your approximate win rate?
7. Please rate the following RFQ/RFP trends by approximate % of frequency in the last year: public projects, private projects, BIM requirement, integrated project delivery (IPD) requirement
8. What type of construction contracts were most frequent in the past year?
9. How do you classify your company?
10. What is the approximate size of your company?
11. Geography served
A new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.
A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.
A survey and webcast regarding construction request for quote (RFQ/RFP) effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the April 8, 2014 (1 pm CST) webcast, along with a panel discussion.
The anonymous and confidential survey will identify how Architectural, Engineering and Construction (AEC) firms of all types and sizes manage the RFQ/RFP process, what are RFQ/RFP trends that impact business, and ultimately provide never before identified benchmarks for RFQ/RFP success.
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2014?
3. What Internet marketing tactics will you increase or decrease in 2014?
4. What lead generation marketing tactics will you increase or decrease in 2014?
5. What construction industry trend will impact your business most in 2014?
6. How do you classify your company?
7. What is the approximate size of your company?
Thanks to a recent partnership with The Home Depot, we were recently allowed the opportunity to test out a new app that will bring together everything that contractors need to complete their tasks on time and on budget. Called the Home Depot Pro App (iPhone and Android supported), this is a new mobile app built with a wide variety of useful and customizable features that were designed with the user in mind.
An excavator is going to be one of the most important pieces of machinery at your disposal when looking to complete a range of construction jobs, especially ones that are beyond the means of human labor.
The primary purpose of an excavator for any construction job is simple; it is to make any construction project easier. This is possible because the excavator is able to do things that your average human labor can’t do.
It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought).
Below are 5 construction marketing resolutions that can help your company in 2014:
The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover.
These survey results will be shared at our upcoming Construction Marketing Outlook 2014 Webcast on Tuesday, January 16, 2014 at 1 PM CST.
You can register for the webcast here.
The more submissions we receive, the more compelling and useful survey results will be. So please share this with out construction professionals who would be interested in taking this survey.
CLICK HERE to take the survey
The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA Chairman Neil Brown.