Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it.
MsdsDigital.com is offering a free online Msds binder and access to their (m)sds database of over 150,000 records. Registered users can add any of the safety data sheets to the online binder and even upload any additional records that cannot be found in the database. Over 80,000 of the records in the database are the new 16 section safety data sheets (sds) that OSHA requires all of us to transition to.
There is nothing new about the fact that keeping complaint with OSHA’s Hazard Communications Standard is a cumbersome task. And how many times have you walked into the job trailer to find a page of your MSDS book with phone numbers scribbled all over it, or found it on the floor of the van, stepped on, kicked around, with pages falling out of it? The guys in the field have no idea how much time it takes to compile one of those books. I once had a Super tell me he found his in the porta potty! One thing that everyone can agree with… keeping your MSDS book clean, up to date, and in its proper place is costly and time intensive, and many of us just cannot keep up with it.
Our 2017 Construction Marketing Outlook survey had some interesting findings. Of the internet marketing tasks construction professionals wanted to increase and decrease, 46% said they wanted to increase mobile marketing, the second lowest priority task. Further, 7.7% actually said they planned to decrease the task, the second highest decrease in any internet marketing task. Despite mobile marketing and mobile websites growing in importance, it seems that construction professionals seem to be less concerned with this task. With the growing use of smartphones, and the abandonment of desktops, it’s important to remember to utilize mobile.
On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction).
“Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. Brown. “The webcast will demonstrate how content and blogging builds search authority and thought leadership, drives sales leads, and social media engagement.”
CMA Chairman Neil Brown will act as moderator and will discuss blog design optimization, blog content planning, a blogging best practices checklist, and results measurement. Brown will be joined by panelists Kevin Enke, Bosch Power Tools Marketing Director, and Gabe Santi, Granger Construction Marketing Director, who will each share their own examples of blogging.
To register for this free webcast, click here.
To better understand 2017′s plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. In 2017, will you increase or decrease overall marketing activities and budgets?
2. What traditional marketing tactics will you increase or decrease in 2017?
3. What Internet marketing tactics will you increase or decrease in 2017?
4. What lead generation marketing tactics will you increase or decrease in 2017?
5. What construction industry trend do you anticipate will impact your business most in 2017?
6. How do you classify your company?
7. What is the approximate size of your company?
The construction industry is undergoing a period of radical change. For both mature and growing economies, the construction industry provides important links with other sectors to boost economic growth. In the future, the industry is expected to help solve current climate challenges, shape a city’s outlook, and address energy-related issues. Another challenge that technology is set to change is the issue of safety. I often talk about how dangerous construction work can be on my website LeverInjuryLaw.com and it looks like future trends might lessen some of these dangers. To answer the question of what construction is going to look like in the future, it is important to look at the various technologies that already exist in the industry.
Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement.
In 2011 and at the age of 24, Tommy started his own door and window painting business. After almost 3 years in business with lower than expected yearly sales, he reached the decisive moment of re-structuring his business. Instead of going at it alone like he did when he first opened his business, this time around Tommy saw the value in franchising. In 2014, he converted his painting business into a Spray-Net franchise. The outcome? His average yearly sales of 115k grew over 500%.
Buildings have a big impact on climate change
Our buildings take up more than 40% of our global energy usage and contribute a third of our greenhouse gas emissions. This is true both for developed and developing regions of the world.
The New York City Housing Authority (NYCHA) has recently released new design guidelines to integrate NYCHA properties into a larger community and reduce their environmental impact.
The aim of the design guidelines is to take the four main functional areas of building regeneration, Site, Building Exteriors, Building Interiors and Mechanical Systems, and encourage all architects and engineers working on the NYCHA Buildings to work toward 3 main goals: the health & safety of residents; environmental impact; and achieving high-quality, cost-effective design & construction.