Remodeling Growth Forum

remodeling growth forum

The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers.

Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum.

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5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your construction firm get more customers, but it will also get you the customers you want. Here are five marketing principles your firm should keep in mind:

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2017 CMA Sponsor Program Announced

The Construction Marketing Association (CMA) announces it’s 2017 Sponsor Program with expanded options and sponsor benefits that allow brands that target the construction industry to reach hundreds of thousands of decision makers each year.

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The Main Benefits of Using 3D Rendering

Architectural three dimension depictions involve the procedure of automatically transforming the multi-faceted paradigms into a two-dimensional form on a computer or a rendering device. The conclusive processes of creating the two-dimensional representation of a three-dimensional model. Full perspective rendering is akin to the production of photography or videos. There are a few distinct rendering approaches applied. The rendering strategies vary from the surreal wireframe construction using a polygon founded rendering to the state of the art procedures including ray tracing and scanline rendering. The three dimensions of rendering may require intervals from fractional seconds to days for the creating of a solitary image. The distinct methods are better adapted to a photo or real-time rendering.

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Posted in Construction by Lindsay. No Comments

Online Marketing Tactics for Restoration Businesses

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities are continuing endeavors.

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Avoid the Splash Mob: Knowing When You Need a Plumber

Do you know when you have a plumbing problem? It’s not always as cut-and-dry as a river of water flowing from a broken pipe into your basement or a toilet that’s backed up like the Beltway at rush hour. Sometimes, it’s dangerously easy to overlook some of the more subtle signs of plumbing damage. 

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Posted in Uncategorized by Lindsay. No Comments

CMA Announcing the 2017 Marketing Outlook – Construction Webcast and Survey

2017 Marketing Outlook“Our outlook webcasts and surveys are always popular as they help marketers identify trends and priorities in the coming year and beyond,” states CMA Chairman Neil M. Brown.

The Construction Marketing Association is hosting the annual 2017 Marketing Outlook webcast on Thursday, January 19, 2017 at 1 PM CST. The webcast will focus on marketing priorities and plans for 2017 in the AEC industry.

Additionally, a new brief and anonymous survey is now available to identify 2017 marketing priorities. Respondents will receive a complimentary copy of the survey report.

Be ahead of the pack and register for the free 2017 Marketing Outlook – Construction webcast now.

Participate in our 2017 Marketing Outlook Survey here.

Posted in Surveys Webcast by Linsey Stonchus. No Comments

CMA STAR Awards Extended Deadline

CMA STAR Extended EntryThe Construction Marketing Association is extending its original STAR Awards deadline an extra two weeks. The extended deadline is October 28, 2016. Showcase your construction marketing talent before it’s too late!

A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to add a new category this year, the Marketing Agency of the Year, to recognize the agency with the most wins.

Winners will be featured in the STAR Awards Winners Gallery, and receive a frame-quality certificate and optional gold-plated statuette.

With the extended deadline approaching rapidly, it’s time to wrap up the work for any of your planned submissions, and enter. For complete information, including submission forms and fees, click the link here.

CMA STAR Awards Calling For Final Entries

The STAR Awards’ deadline is rapidly approaching. Final entries must be submitted by Friday, October 14th.

A little more information about the STAR Awards:

Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video, and internet. Each category with have STAR and SUPERSTAR winners, plus a BEST IN SHOW. CMA has even decided to add a new category this year, the Marketing Agency of the Year, to recognize the agency with the most wins. 

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Top Takeaways From the 2016 Social Media Summit

Social media summitOn Thursday, the Construction Marketing Association presented the 2016 Social Media Summit, a webcast that focused on the biggest social media marketing trends in the construction industry. Host Neil Brown, CMA Chairman presented a Social Media Top Ten List and results from our national survey. The webcast also featured Brian Stokoe, Content Marketing Strategy Manager at Caterpillar, and Kevin Enke, Digital Brand Manager at Bosch Power Tools.

CMA will post survey results next week. In the meantime, check out some important takeaways from our Twitter discussion.

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