Marketing Construction Products is Specialized. And Now So Is Your Association.

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Background Information: Construction Marketing Association (CMA) (Link to PDF here)

Construction Marketing Association Launches (Link to PDF here)

CMA Announces Board of Directors (Link to PDF here)


• Background Information: Construction Marketing Association (CMA) (Full text below)

Naperville, IL—May 14, 2010—The Construction Marketing Association (CMA) is a newly formed professional group focused on a broad range of resources and support for marketing managers and executives in the construction category in North America. While there are many marketing associations and networking groups, none specialize in applying best practice marketing disciplines to the nuances of marketing construction products and services, or marketing to construction-related targets.

Developed in the height of the recession in 2009, the Construction Marketing Association is based in Naperville, IL, just west of Chicago. As construction marketers and their companies witnessed severe market turmoil, this only reinforced the need for more effective, results-oriented marketing.

The association’s continuing education division, the Construction Marketing Institute (CMI), will offer a Certified Construction Marketing Professional (CCMP) certificate and designation, along with several marketing training programs.
Association members can access extensive marketing and construction-related resources and information, a member directory and member profiles, and a career center with job postings.

In addition, the Construction Marketing Association will host the annual CME STAR™ Awards recognizing construction marketing effectiveness across over 90 categories with a certificate and statuette.

"Specialized professional groups are common in Europe, and in North America for other marketing categories like healthcare and finance. Our focused resources will make the CMA attractive to both employers and marketing staff of construction brands," states Neil Brown, Founder and Chairman.

The Construction Marketing Association recently appointed six directors to it’s national board of directors. Association Chairman Neil Brown has announced that Rick Kean, Jim Scarlata, Kevin Enke, Tim O'Brien, Deborah Hodges and Paul Deffenbaugh have agreed to serve on the board. Mr. Kean is Managing Director of the Business Marketing Institute, and former Executive Director of the Business Marketing Association (BMA). Mr. Scarlata is Marketing Director for Knaack LLC, a division of Emerson Electric. Mr. Enke is Marketing Director for Accessory Brands at Robert Bosch Tool Corp. Mr. O'Brien is Marketing Manager at Case New Holland Construction Equipment, and a Caterpillar veteran. Ms. Hodges is Executive Director of the Construction Writers Association (CWA), and a former Bovis Lend Lease executive, among others. Mr. Deffenbaugh is Chief Content Officer of Deep Brook Media.

Neil M. Brown has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer.


The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at The site links to the Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

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