Marketing Certification Program Now Available for Construction

Naperville, IL —December 13, 2011 –The Construction Marketing Association (CMA) announces the availability of a certification program, the Certified Construction Marketing Professional (CCMP).

The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination.

Professional certification benefits both the manager and the sponsoring company by providing advanced training, exposure to best practices, and recognition. The program is designed for marketing managers and executives for brands (e.g., building products, equipment, etc) that target the construction industry, or that work for architectural, engineering or construction firms. Program fees are $790 for non-members, and $690 for Construction Marketing Association members. Group rates are available on request. For more information, link here.

In development for nearly two years, the program covers all aspects of marketing, from strategic initiatives of planning, research and results measurement, to all types of tactical marketing implementation. The program offers separate content for dealer marketing, retail home improvement marketing, and marketing architectural, engineering and construction (A/E/C) services.

Informational webcast seminars are scheduled for both January and February including the Construction Marketing Handbook Preview webcast, scheduled for Tuesday, January 17, 2012, 1 pm CST. Free to both CMA members and non-members.

 To register for the Construction Marketing Handbook Preview Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.

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Construction Marketing Advisors is a full-service communications, advertising and Internet marketing agency specializing in and marketing to the construction industry. Construction Marketing Advisors is agency for many leading construction brands, as well as the Construction Marketing Association. Full information on the agency is available on the website at www.ConstructionMarketingAdvisors.com. The site links to the Construction Marketing Blog with marketing news, resources and related content, and Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil M. Brown at 630-579-8383.