Expert Marketing Training Available
A number of marketing training programs are available to association member companies from expert CMI staff, each delivered at your offices. Choose from our popular programs below, customized to your company. Or request a consultation to determine a customized training program that addresses your unique requirements. For more information, or questions, email Marketing Training.
• Turnaround Marketing consultation, for companies experiencing severe sales issues. Includes interviews with key stakeholders, team problem
solving and strategy definition, along with tactical planning, action assignments and more.
• Marketing Fundamentals for Non-Marketers, construction market emphasis, includes evaluation of existing marketing programs, recommendations for
for marketing initiatives, and guidance for implementation across the marketing mix. Includes a handbook with step-by-step, how-to guides to all relevant
construction marketing tactics including Internet, advertising, publicity, social media, channel marketing, sales tools and more. Also covers product
development and new product launch.
• Marketing Planning and strategy support, includes evaluation of existing marketing programs and structure, competitive analysis, team development of
objectives, strategies and tactics, along with schedules, budgets and more.
• Social Media for construction markets includes category/competitive analysis, review of sales and inquiry-generating best practices, measuring social
media, and how-to, step-by-step implementation of corporate and brand blogs, social media profiles including FaceBook, Twitter, YouTube and LinkedIn.