Marketing Construction Products is Specialized. And Now So Is Your Association.

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The Construction Marketing Association (CMA) is a professional group focused on a broad range of resources and support for marketers in the construction category. While there are many broad-based marketing associations and networking groups, no other association provides focused marketing training and information tailored to the nuances of marketing construction brands, products and services, or marketing to construction-related targets. No other association provides the depth of resources and programs for marketers in the construction category.

Founded in the height of the recession in 2009, the Construction Marketing Association addresses the need for more effective, results-oriented marketing to combat the most severe economic environment since the depression. More importantly, the rules of marketing have changed dramatically in just the last few years, so to must marketers learn and embrace new strategies and tactics, or risk obsolescence.

Today, the Construction Marketing Association is growing membership and resources, with regional and local chapters being established, along with specialized groups and sub-committees, many with leadership opportunities (link to Chapter/Group and Committee list). Our resources and membership benefits continue to grow with valuable information and specialized tools including a members-only Databank, Resource Directory, Career Center and Member Directory that more than pay for your membership. And our Construction Marketing Institute provides informative webcasts, conferences, training programs and the Certified Construction Marketing Professional (CCMP) program. All free to members, or at substantial discounts.

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WHO SHOULD JOIN CMA?

  • Marketing managers, product managers

  • CMOs, Marketing VPs, Marketing Directors

  • Presidents, CEOs of construction-related companies

  • Communications, advertising, and webmaster staff

  • National accounts, business development, sales staff involved in marketing

  • Marketing agencies, consultants to the construction category

  • Publishers, media reps, editors in the construction category

  • Manufacturers, Builders, Developers, Contractors, AE Firms, Hardware Retailers, Distributors, Service firms and more!

 
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ABOUT THE FOUNDER


Neil M. Brown has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer.

 
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CMA NATIONAL BOARD
       OF DIRECTORS

Our Board of Directors is comprised of some of the top thought leaders in both construction and marketing association fields. CMA seeks additional directors. For more information, link here.

Neil M. Brown, Chairman

Kevin Enke, Robert Bosch Power Tool Corp.

Jim Scarlata, Director Marketing, Knaack Div. Emerson Electric.

Rick Kean, Managing Director, Business Marketing Institute (BMI).

Tim O'Brien, Case New Holland Construction Equipment

Deborah Hodges, President, Golden Square Marketing

Paul Deffenbaugh, Chief Content Officer, Deep Brook Media; Editor, Metal Architecture



 
 
 
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